Category Archives: Business Lessons

The Differences Between and Benefits of Scorecards and Dashboards

Business Lessons

Laura Patterson — November 10, 2019 Follow @LauraVEM Scorecards and dashboards are two vital tools you will need to effectively execute your performance management initiative. Marketing organizations that focus on demonstrating and communicating their value, impact, and contributions invest in Marketing Performance Management (MPM) processes. The definition of performance management has remained relatively constant for … Continue reading The Differences Between and Benefits of Scorecards and Dashboards →

Study finds decline in ‘trust’ costs corporations billions in profits

Business Lessons

An Accenture study ties $180 billion in revenue losses to declines in trust across 54 percent of companies in its index. Greg Sterling on November 5, 2018   It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study … Continue reading Study finds decline in ‘trust’ costs corporations billions in profits →

What the C-Suite Has Taught Me About Starting My Own Business

Business Lessons

Marisa Ricciardi — September 13, 2018 Follow @TheRicciardiG — September 13, 2018 StartupStockPhotos / Pixabay There’s nothing quite like starting your own business. From building a dynamic team of talented employees to solving a client’s most difficult problems, it requires every last ounce of your ingenuity and dedication. But that’s what makes every new contract … Continue reading What the C-Suite Has Taught Me About Starting My Own Business →

4 Keys to Success in Any Industry (Even If Everyone Says It’s Dying)

Business Lessons

Amanda Abella — November 8, 2017 — November 8, 2017 I’ve recently read several articles that have come out regarding oversaturated and dying industries. Sometimes it was due to artificial intelligence while other times it’s because the industry can’t take anymore. The truth is, there’s always going to be some doom and gloom just around … Continue reading 4 Keys to Success in Any Industry (Even If Everyone Says It’s Dying) →

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