Lena PrickettApril 4, 2015 In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and … Continue reading 3 Ways to Generate More Event Leads With Interactive Content
Business.comMarch 27, 2015 According to the Content Marketing Institute, both B2C and B2B marketers report in-person events are the most effective when it comes to reaching business goals. Sounds like a great idea doesn’t it? Just grab some punch, cake and a microphone; that should be enough, right? When you begin to dig deeper, you’ll … Continue reading Booked Solid: 3 Tricks to Selling Out Your Event
Dan StrattonMarch 26, 2015 Here at Introhive we attend a lot of events. They provide us with great value as they are a excellent source for lead generation, while at the same time strengthening our relationship with the number of customers and partners that we have. After any event, it’s important to take stock on … Continue reading Event Reporting: It’s More Than Just Leads
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media. Timothy Carter on March 5, 2015 Social media and event marketing are like peanut butter and jelly — they are great together. In this digital age, … Continue reading 14 Tips To Incorporate Social Media Into Event Marketing
Pam DyerFebruary 16, 2015 Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to … Continue reading How to Promote Your Event With Social Media Marketing [Infographic]
Vernon RileyFebruary 14, 2015 Introduction The tendency is to view links that encourage people to leave your website (also called outbound links) as a necessary evil. To assume that minimising these is the best course of action. And if they can’t be minimised – well the visitor’s is gone. Perhaps this view has been encouraged … Continue reading Event Tracking with Google Analytics – Why Business Should Care
VerticalResponseFebruary 5, 2015 Events and emails go hand in hand. Whether you host an open house, charity gala, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. About 52 percent of VerticalResponse customers use our platform to send out event emails. Next to newsletters, they’re the … Continue reading You’re Invited: 6 Components to a Successful Event Email
Sara MacQueenJanuary 9, 2015 Blogging is the act of writing articles (aka Blog Posts) and publishing them on the Internet (usually your website). As a marketing tool, your blog is one piece of an effective inbound marketing strategy. Inbound marketing aims to earn (rather than buy) the attention of meeting planners, and provide them with the … Continue reading Why Every Event Venue Should Have a Blog
by Sameer Panjwani December 9th, 2014 by oschene According to the 2013 B2B Content Marketing Benchmarks study by Content Marketing Institute, content marketers are challenged with 3 things: – Producing enough content – Producing content that engages – Producing a variety of content As 2015 rushes towards us, it’s time to start planning a … Continue reading 12 Months Of Content Event Triggers For 2015
Braden Worrell November 18, 2014 What could possibly be a more fun video project than an event promotion video? Well, unless you are the guy who has to run around with the camera shooting and interviewing and not actually fully participating in the event, just vicariously experiencing the event with the tremendous amount of pressure … Continue reading 5 Tips For Creating Event Videos That Help Raise Attendance
