Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.
You’ve done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that plan to increase your rankings, traffic, and of course, conversions.
You’re good on your keyword plan, right? Not so fast! Are you sure there are no opportunities you are missing out on? What about keywords that aren’t in your plan yet? If you aren’t sure that you are squeezing all the juice out of your keywords, then I have a few tips and techniques to suggest.
If you haven’t done your basic keyword research and strategy yet, why not? One of the most critical steps to having a search engine-friendly website is to choose the keywords or phrases that are most relevant and popular with your target audience.
There are a number of resources to assist you in identifying the most popular of your relevant keywords. Among these tools are the Google AdWords Keyword Planner, Searchmetrics, SEMrush, Keyword Discovery, WordStream and many niche tools. For more info on keyword research and strategy, there are lots of great resources, including Chapter 5 in The Art of SEO (I’m one of the authors).
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