Tag Archives: event

Holding an Event? 4 Ways Social Media Can Make it Unforgettable

Pam McBrideAugust 12, 2015 Have you hosted a party recently? You probably took to Facebook to get the word out. It’s rare these days for an event – from informal gatherings of friends to industry-leading conferences – not to incorporate social media in some way. Event planners turn to Facebook and Twitter for promotion, participants … Continue reading Holding an Event? 4 Ways Social Media Can Make it Unforgettable →

Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences

New ad tool will take the guesswork out of targeting people following live events on Twitter. Martin Beck on July 23, 2015  Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live … Continue reading Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences →

Improve Twitter Advertising Relevancy And Automation With New Event Targeting Tools

ZOG DigitalJuly 23, 2015 Earlier this morning, Twitter released event targeting to help brands and marketers target their ads at users already engaged with live events. This update provides three new tools (Calendar, Insights, and Activation) to improve audience targeting and content relevance by integrating trending events and user data into campaign strategies. Update Highlights: … Continue reading Improve Twitter Advertising Relevancy And Automation With New Event Targeting Tools →

Why SEO is an Ongoing Process and Not a One-Time Event

Donna DuncanMay 23, 2015 Search engine optimization or SEO is an ongoing process. It’s not a one-time event. It’s a process because the market, the competition, and the companies that set the rules – search engines – are constantly changing and evolving. So should you. The Market Is Constantly Changing Apple introduced the iPad on … Continue reading Why SEO is an Ongoing Process and Not a One-Time Event →