ZOG DigitalJuly 23, 2015 Earlier this morning, Twitter released event targeting to help brands and marketers target their ads at users already engaged with live events. This update provides three new tools (Calendar, Insights, and Activation) to improve audience targeting and content relevance by integrating trending events and user data into campaign strategies. Update Highlights: … Continue reading Improve Twitter Advertising Relevancy And Automation With New Event Targeting Tools
David FisherJuly 18, 2015 I’m getting ready to go to a networking event, and I’m trying to get excited. Actually, I’m not even getting ready. I’m ready. I’m sitting at a coffeehouse 3 blocks from the event because I got to downtown Chicago early (to beat the traffic) and all I have to do is … Continue reading How to Pump Yourself Up for a Networking Event
JT ThibeaultJune 24, 2015 We’ve all seen the headlines about major online events—the NBA Finals, the Mayweather-Pacquiao fight, the Triple Crown races just to name a few. But how does it all happen? We might want to believe, because of the popularity of Meerkat and Periscope, that live streaming is simple – point, shoot and … Continue reading How To Stream a Live Event
Donna DuncanMay 23, 2015 Search engine optimization or SEO is an ongoing process. It’s not a one-time event. It’s a process because the market, the competition, and the companies that set the rules – search engines – are constantly changing and evolving. So should you. The Market Is Constantly Changing Apple introduced the iPad on … Continue reading Why SEO is an Ongoing Process and Not a One-Time Event
Kobe Ben ItamarMay 9, 2015 Events provide a wonderful opportunity for you to build relationships with your target audience and generate goodwill and leads. The common consumer is constantly being bombarded with so many marketing attempts and messages from business organizations that it often takes a little extra to convince them to make the purchase. … Continue reading Event Planning 101 – Towards A Great ROI
Katie CooperMay 7, 2015 Social media has changed the landscape of marketing in a number of ways. Perhaps one of the most crucial way relates to the way brands can interact with their audience in real time. Corporate Events are a particularly good example of the power social media can have in connecting individuals brought … Continue reading 4 Ways To Maximize Your Event Presence Through Live Social
Kim DieselApril 10, 2015 You went into a networking event and you killed it! You shook hands, had conversations with ten different people, and have a handful of new business cards to show for it. But chances are all of those people you just met won’t remember your name after a day or two. They … Continue reading Networking Doesn’t End When An Event Does
by Laura Blaker April 7th, 2015 It can be hard to believe that not everyone you work with has a social media account. Most have heard about Facebook or Twitter – but does everyone use it? No. Do they want to? Maybe. Some. If they knew where to start. Plus, people are busy! Twitter … Continue reading Get This Free Internal Social Media Event Guide To Boost Sharing
Lena PrickettApril 4, 2015 In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and … Continue reading 3 Ways to Generate More Event Leads With Interactive Content
Business.comMarch 27, 2015 According to the Content Marketing Institute, both B2C and B2B marketers report in-person events are the most effective when it comes to reaching business goals. Sounds like a great idea doesn’t it? Just grab some punch, cake and a microphone; that should be enough, right? When you begin to dig deeper, you’ll … Continue reading Booked Solid: 3 Tricks to Selling Out Your Event
