Heather Quitos — March 13, 2019 — March 13, 2019 In an increasingly digital world, investment in tradeshows may seem like less of a priority for marketing teams. But for many businesses, tradeshows are still a lucrative opportunity. In the B2B world, the show may be the only opportunity to get some face-to-face time with … Continue reading How Can I Drive Demand at a Tradeshow Without Being There?
Veronica Green-Gott — January 17, 2019 — January 17, 2019 geralt / Pixabay Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many … Continue reading How to Use Social Media for Event Marketing
Dan McCarthy — November 21, 2018 — November 21, 2018 ktphotography / Pixabay Events are there to let people hear about what you have to say. Events serve as a great way to reach out to your current customer/client base, they can be used to pitch a new idea to the world and of course, … Continue reading How You Can Make Your Events Awesome By Taking Advantage of Social Media
Liz King — November 9, 2018 Follow @lizkingevents — November 9, 2018 3dman_eu / Pixabay When I first started my business, I wasn’t sure how much to charge. Even when I figured out my pricing structure, when it came to putting it on paper, I was always nervous it was going to be too much. … Continue reading Smart Pricing Strategies for Independent Event Planners
Brian Wallace — September 17, 2018 Follow @nowsourcing — September 17, 2018 Getting creative with the marketing budget dollars means more than just bigger, flashier ads. Smart business leaders know that thinking outside of the box, especially when it comes to marketing, can lead to surprising returns. Opportunities for corporate sponsorships are everywhere and available … Continue reading How Sponsoring Local Events Can Boost Your Business [Infographic]
Rudly Raphael — April 23, 2018 — April 23, 2018 Fotocitizen / Pixabay Proper market research is the stable launching pad to rocket any successful product, service, or campaign. That’s not rocket science. Having said that, market research tends to get overlooked in the event space. All too often, brands get lulled into the “we’ve … Continue reading Don’t Exhibit at Your Next Event Before Using this Research Hack
Whether you’re working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers, particularly when you use seasonality to your advantage. Megan Hannay on November 1, 2017 There’s no universal tool for finding local events. Many a startup has tried and failed, and now, … Continue reading How to scale local events
Dave Sutton — July 26, 2017 — July 26, 2017 Here’s an unexpected marketing strategy—go rent a house and paint it pink. That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity. To prepare for the release of Pretty Girls Like Trap Music, he rented a house at … Continue reading How Outstanding Event Marketing Boosts Brand Awareness [Infographic]
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017 Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter
Trish D’Amato — December 2, 2016 — December 2, 2016 Trade shows are the bread and butter of B2B. And for good reason, nothing can compete with the face-to-face networking opportunities created on the trade show floor. They are one of the best ways to get in front of your target market, and when done … Continue reading Breathe Life into Trade Shows with Digital
