Category Archives: Event Marketing

5 Key Tips for Driving Attendance at Field Events

by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events

Social Superheroes Present Event Marketing [Infographic]

by Toby Dean Follow @streamlinedeanAugust 11, 2016 It’s social media like you’ve never seen before! These social superheroes shed new light on how embracing social media for your business can transform your event marketing and aid a successful event, whether you’re just starting your business or have a team of fifty-plus. Attended an event lately? … Continue reading Social Superheroes Present Event Marketing [Infographic]

How To Have a Successful Exhibition [Infographic]

by Scott McCaffrey March 6, 2016 Follow @BranchingOutEUMarch 6, 2016 Exhibitions give you the perfect opportunity to start conversations with prospects and drive new business. However, you’re not guaranteed lead generation success by simply turning up. Once you’ve decided to exhibit, and usually paid for the privilege, the hard work really begins. For starters, this … Continue reading How To Have a Successful Exhibition [Infographic]

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

by Marissa Cazem March 1, 2016March 1, 2016 There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars, proving that brands need to take advantage of this massive moment on television. It is a … Continue reading 3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

How Social Media Changed the Way We Think About Event Marketing

Reno MacriOctober 26, 2015 Marketing is a vitally important tool for any event company, and the internet has, for a long time, been one of the most powerful channels available for this purpose. However, over the last decade the popularity of social media platforms has skyrocketed, greatly impacting the marketing world. Today, social networks like … Continue reading How Social Media Changed the Way We Think About Event Marketing