Category Archives: Event Marketing

How Outstanding Event Marketing Boosts Brand Awareness [Infographic]

Dave Sutton — July 26, 2017 — July 26, 2017 Here’s an unexpected marketing strategy—go rent a house and paint it pink. That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity. To prepare for the release of Pretty Girls Like Trap Music, he rented a house at … Continue reading How Outstanding Event Marketing Boosts Brand Awareness [Infographic]

For marketing with developer events, connection and authenticity matter

If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017   Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter

5 Key Tips for Driving Attendance at Field Events

by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events

Social Superheroes Present Event Marketing [Infographic]

by Toby Dean Follow @streamlinedeanAugust 11, 2016 It’s social media like you’ve never seen before! These social superheroes shed new light on how embracing social media for your business can transform your event marketing and aid a successful event, whether you’re just starting your business or have a team of fifty-plus. Attended an event lately? … Continue reading Social Superheroes Present Event Marketing [Infographic]

How To Have a Successful Exhibition [Infographic]

by Scott McCaffrey March 6, 2016 Follow @BranchingOutEUMarch 6, 2016 Exhibitions give you the perfect opportunity to start conversations with prospects and drive new business. However, you’re not guaranteed lead generation success by simply turning up. Once you’ve decided to exhibit, and usually paid for the privilege, the hard work really begins. For starters, this … Continue reading How To Have a Successful Exhibition [Infographic]