Category Archives: Event Marketing

Why event technology is critical to marketing success

In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Corey Patterson on May 23, 2022 “The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying … Continue reading Why event technology is critical to marketing success

Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade

Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade by Tony Silber , March 25, 2022 Evvnt Inc., the live-event promotion platform, announced that it’s rolling out the newest version of its event-discovery service across its network of customers and users. The New York-based company powers event promotion for media brands such as USA Today, Adams … Continue reading Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade

7 Steps to Launch a Successful Online Event

Thomas Griffin January 22, 2021 Experiential marketing events are powerful draws that bring people and businesses together. However, since the pandemic, most businesses have had to switch to hosting online events. This comes with unique challenges in spite of the fact that more people can participate in online events with their mobiles or desktop computers. … Continue reading 7 Steps to Launch a Successful Online Event

Event Marketing Tips For Small Businesses

Dean Levitt — June 2, 2020 Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it conjures up visions of conferences, trade shows, and hiring expensive venues decked out exquisitely. It’s often called “experiential marketing,” and … Continue reading Event Marketing Tips For Small Businesses

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. … Continue reading Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Delivering Event Experiences Without Events: 9 Ideas to Make It Happen

Megan Heuer — March 11, 2020 It’s dark days indeed for those of us who include events and in-person meetings in our B2B marketing and sales portfolios. Each year, revenue teams count on meetings and events to make connections, build relationships, and bring teams together — not to mention the big pipeline boosts these events … Continue reading Delivering Event Experiences Without Events: 9 Ideas to Make It Happen

Actionable Tips to Get Maximum Attendees with Event Email Templates

Kevin George — September 10, 2019 Follow @imkevin_monk — September 10, 2019 While an event manager is accountable for the successful management of conferences, concerts, training sessions or seminars, all the hard work would go down the drain if marketing efforts are not at par with the awesome arrangements for the event. Of course, there … Continue reading Actionable Tips to Get Maximum Attendees with Event Email Templates