Dave Sutton — July 26, 2017 — July 26, 2017 Here’s an unexpected marketing strategy—go rent a house and paint it pink. That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity. To prepare for the release of Pretty Girls Like Trap Music, he rented a house at … Continue reading How Outstanding Event Marketing Boosts Brand Awareness [Infographic]
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017 Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter
Trish D’Amato — December 2, 2016 — December 2, 2016 Trade shows are the bread and butter of B2B. And for good reason, nothing can compete with the face-to-face networking opportunities created on the trade show floor. They are one of the best ways to get in front of your target market, and when done … Continue reading Breathe Life into Trade Shows with Digital
by Connor LaubensteinOctober 3, 2016 Last weekend I went to a barbecue at a friend’s house. No, I didn’t just want to write that down. The week before the barbecue, I got a Facebook notification that I, along with twenty or so others, was invited. Tapping on the notification shot me right to the event … Continue reading 6 Steps for Promoting an Event on Social Media
by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events
From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI. Scott Vaughan on August 19, 2016 In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, … Continue reading How to solve the event marketing data problem
by Toby Dean Follow @streamlinedeanAugust 11, 2016 It’s social media like you’ve never seen before! These social superheroes shed new light on how embracing social media for your business can transform your event marketing and aid a successful event, whether you’re just starting your business or have a team of fifty-plus. Attended an event lately? … Continue reading Social Superheroes Present Event Marketing [Infographic]
by Rick Nischalke July 14, 2016July 14, 2016 Are you in a position or profession that requires you to attend networking events? Some of us look at these events as an opportunity, while many of us see it as a “necessary evil” to accomplish a goal. In either case, here are some ideas about how … Continue reading Networking Events – Do You Have a Love or Hate Relationship?
by Carl Friesen April 26, 2016 Follow @carlfriesenApril 26, 2016 Have you ever attended a conference, seen the name of someone you know listed as a speaker, and thought, “Why didn’t they get in touch with me to do that presentation?” It could be that even though you know more about the speech topic than … Continue reading Give Event Organizers a Reason to Book You as a Speaker
by Scott McCaffrey March 6, 2016 Follow @BranchingOutEUMarch 6, 2016 Exhibitions give you the perfect opportunity to start conversations with prospects and drive new business. However, you’re not guaranteed lead generation success by simply turning up. Once you’ve decided to exhibit, and usually paid for the privilege, the hard work really begins. For starters, this … Continue reading How To Have a Successful Exhibition [Infographic]
