Category Archives: Event Marketing

Delivering Event Experiences Without Events: 9 Ideas to Make It Happen

Megan Heuer — March 11, 2020 It’s dark days indeed for those of us who include events and in-person meetings in our B2B marketing and sales portfolios. Each year, revenue teams count on meetings and events to make connections, build relationships, and bring teams together — not to mention the big pipeline boosts these events … Continue reading Delivering Event Experiences Without Events: 9 Ideas to Make It Happen

Actionable Tips to Get Maximum Attendees with Event Email Templates

Kevin George — September 10, 2019 Follow @imkevin_monk — September 10, 2019 While an event manager is accountable for the successful management of conferences, concerts, training sessions or seminars, all the hard work would go down the drain if marketing efforts are not at par with the awesome arrangements for the event. Of course, there … Continue reading Actionable Tips to Get Maximum Attendees with Event Email Templates

How Can I Drive Demand at a Tradeshow Without Being There?

Heather Quitos — March 13, 2019 — March 13, 2019 In an increasingly digital world, investment in tradeshows may seem like less of a priority for marketing teams. But for many businesses, tradeshows are still a lucrative opportunity. In the B2B world, the show may be the only opportunity to get some face-to-face time with … Continue reading How Can I Drive Demand at a Tradeshow Without Being There?

How Sponsoring Local Events Can Boost Your Business [Infographic]

Brian Wallace — September 17, 2018 Follow @nowsourcing — September 17, 2018 Getting creative with the marketing budget dollars means more than just bigger, flashier ads. Smart business leaders know that thinking outside of the box, especially when it comes to marketing, can lead to surprising returns. Opportunities for corporate sponsorships are everywhere and available … Continue reading How Sponsoring Local Events Can Boost Your Business [Infographic]

Don’t Exhibit at Your Next Event Before Using this Research Hack

Rudly Raphael — April 23, 2018 — April 23, 2018 Fotocitizen / Pixabay Proper market research is the stable launching pad to rocket any successful product, service, or campaign. That’s not rocket science. Having said that, market research tends to get overlooked in the event space. All too often, brands get lulled into the “we’ve … Continue reading Don’t Exhibit at Your Next Event Before Using this Research Hack