by Joe Cox November 4th, 2014 Content marketers will often tell you that the bane of their professional lives isn’t creating content but coming up with things to talk about in the first place. Some sector’s in particular don’t lend themselves very well to varied and engaging subject matters. Creating talking points and therefore content, … Continue reading Tent Pole Marketing: How To Tie Your Content To Any Event
You’re planning an event. You’ve got a client, a production team, vendors, sponsors and attendees. You’ve got your social media community and even random strangers who are reached by your marketing and PR efforts. You‘ve been networking your ass off. So who are you going to hang out with after it’s all over? Have you … Continue reading Who Will You Be Hanging Out With After the Event?
From a conference, to an awards show, to an unexpected news event, here are 7 ways to make your Twitter presence count. iStockphoto/zakokor Forget the watercooler. Twitter’s become the place where people congregate to dispense with the old, “hey, did ya hear?” Except, instead of waiting until break time the next day, the conversation … Continue reading How to live tweet an event: 7 best practices
AS small businesses, we tend to spend too much money but not enough time on marketing. We all need to ensure that we have an effective online presence through our websites and social media accounts, but this doesn’t mean we should forget some of the more traditional “free” ways of promoting our businesses. Here are … Continue reading Promote your business – and all it will cost is your time
