Patrick Whatman — November 28, 2017 Follow @mrwhatman — November 28, 2017 We’re in the silly season. In the mad dash to Christmas, shoppers are shopping, sellers are selling, and tweeters are tweeting. Marketers have taken the period between Thanksgiving and Christmas and turned it into a out-of-control spending spree. And who can blame them? … Continue reading Social Analysis From Black Friday & Cyber Monday
As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it’s being used and what marketers can expect to see in the future. Justin Freid on August 11, 2017 With buzzwords like AI and machine learning being thrown around more than a football at training … Continue reading Natural language processing 101
Arik Hanson — December 20, 2016 — December 20, 2016 If you work in the world of social media marketing, your days are most likely filled with: Creating content Meetings Managing communities More meetings Developing dashboards Even more meetings And more meetings Fact it–you’re busy. Head down, hair on fire, 24/7, 365. That’s just the … Continue reading When Was the Last Time You Conducted a Social Content Audit?
by Aya Tsuruta December 27, 2015December 27, 2015 Social Media. It’s everywhere. Inescapable. Last week, during the GOP debate, the Facebook icon got more airtime than any candidate. At Boston South Station where many brands advertise using large colorful displays, huge hashtagged words take center stage on many of the banners. By now you understand … Continue reading How to Take Advantage of Social Media Analytics Tools
Ranjani RaghupathiJuly 2, 2015 Content creation isn’t rocket science, but that’s not to say it doesn’t involve just as much effort and thought most times. Back in the day when copywriters carefully crafted the headline and 100 word body copy, they poured hours and hours in to conceiving the idea and fitting it in to … Continue reading 5 Step Guide To Creating Successful 4th of July Content Tailored For The Social Audience [Infographic]
Kirsty GasstonJune 17, 2015 So by now we all know that we should be using social media for our businesses right? And hopefully you know how to engage with your audiences across Twitter, Facebook, Google Plus and Pinterest. But do you know how to measure the results of your activity on these social media channels? … Continue reading How to Access Your Social Media Analytics
Paul KeijzerMay 2, 2015 Once upon a time there used to be a discussion around the topic of whether social media profiles would replace the traditional CV. And though most companies still ask for some form of a resume – whether one uploaded by the applicant or created through a job portal, your social profiles … Continue reading The Truth About Social Profiles and 3 Actions to Attract Recruiters
Jordan ConMarch 27, 2015 The height of basketball season is well underway (March Madness and NBA teams are gearing up for a playoff run), but I’ll bet you didn’t know how that relates to omni-channel marketing. Just like basketball, omni-channel marketing is about teamwork — using the various marketing channels towards a single goal and … Continue reading Omni-Channel Marketing Needs The Right Social Analytics