Angela Foglesong July 17, 2020 If there is one industry that has undergone a revolution and disruption in the past decade it would have to be marketing. There has been a significant change in how businesses market their products and services. Most businesses today have an online presence. And many have moved to sell their … Continue reading Digital Marketing: Top 7 Tips for Small Business
Susan Gilbert June 25, 2020 Today I have some great resources to help you bring more creativity to your digital marketing. Here’s four links with tips and tricks to kick start your work week. A clever marketing campaign involves using the best tools that will grow your community and conversion rates. Your business needs the … Continue reading 4 Unique Digital Marketing Tools
Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments
Kristen McCormick — February 21, 2020 Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they … Continue reading The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
Ankush Mahajan — February 10, 2020 Digital marketing is one of the most resourceful and self-sufficient ways of increasing brand visibility. Most business owners believe that owning a website and app is enough to cater to the market, but if you own an e-commerce store, the best way to improve sales is through digital marketing. … Continue reading How to Start With Digital Marketing Once Your Website & App is Ready?
Neil Wood-Mitchell — January 30, 2020 1 -Take advantage of live video. Why? Live videos are watched for over 3x longer than an uploaded video, they’re inclusive and help you build stronger relationships with your audience 2- Optimise your content for voice search. By next year, 30% of searches will be performed without a screen. … Continue reading 12 Must-know Digital Marketing Tips
Maria Mora — January 12, 2020 Just like any new relationship, the first 90 days with a digital marketing agency can feel like they’re moving way too fast or way too slow. But that doesn’t have to be uncomfortable. While there’s no such thing as an effortless onboarding process, you can take steps to set … Continue reading What to Expect After Hiring a Digital Marketing Agency
Here are 7 tips from our community we think are worth a second look. Wendy Almeida on December 26, 2019 Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from the past year that were popular with readers. 1. What you cannot … Continue reading Pro Tip: A look back at some notable tips from our digital marketing experts in 2019
Hannah Cohen — December 17, 2019 Emerging markets in countries like China, India, and Brazil can teach you a great deal about marketing and innovation. In 2019, 64 million Americans will use mobile payments in some form, representing 29% of all smartphone owners. The same figure in China? 577 million users representing 81.1% of all … Continue reading 6 Lessons Digital Marketers Can Learn From Emerging Markets
Manisha Sukhyani — December 6, 2019 Follow @msukhyani When you ask professionals how to get customers, some will suggest that you go for SEO, while some offer paid advertising advice as a shortcut. Some believe in creating tons of content daily. As effective as they both are, one strategy is nothing without the other. The … Continue reading How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides?