Jerry LowMarch 26, 2015 Driving traffic to your site isn’t the final goal but part of the overall process of converting site visitors into customers. You can have tens of thousands of unique site visitors per day and still not convert those customers into sales. In this post, I’m going to share some tips to … Continue reading How To Improve Your Site Conversion Rate: Quick Tips + Case Studies
Dave SchneiderMarch 3, 2015 A few months ago I had the “brilliant” idea of hiring an intern for my blogger outreach software business, Ninja Outreach. At the time I wasn’t exactly sure what would come of it, but to my surprise I ended up taking on not one, but two interns over a six month … Continue reading Case Study – What Happened When I Hired Two Interns?
Laura DonovanFebruary 27, 2015 The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory. While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional … Continue reading A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer
Joel ArndtFebruary 9, 2015 The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested prospects. On social media, your customers become your audience. Small businesses thrive on the personal interaction they can give their customers. Social media enhances … Continue reading Realistically Profiting With Social Media [Case Study]
Stephanie KaperaJanuary 21, 2015 As someone who is getting married in 2015, I’ve made a few observations recently about the state of the wedding industry; namely, that it’s ripe for disruption. The whole setup seems like something that might have worked a decade or two ago, at a time when people got married while they … Continue reading Case Study: How Startups Can Acquire Customers For Disruptive Products
Chris ReesJanuary 19, 2015 SigmaPro uses a five phase approach to developing a sustainable approach to performance improvement. Review – the Organisation to determine strengths, weakness and opportunities for improvement and establish the business case Align – thinking at senior level to ensure that there is support to take action Launch – the initiative by … Continue reading Reviewing the Business Case for Lean Six Sigma
Todd GiannattasioJanuary 11, 2015 Adding a case study at the end of our blogging frenzy helped our traffic spike over 1,000% Knowing how to write a case study can drive tremendous results for your inbound marketing. Not only do we see our biggest traffic spikes when we publish new case studies, but leveraging case studies … Continue reading How To Write A Case Study
Wahiba Chair December 19, 2014 Yesterday, as I was putting together my slides for my upcoming course “Branding & Marketing in the Digital Age” at Simon Fraser University Continuing Studies, I thought it may be useful to summarize my version of the new unspoken rules for this digital age for my students. One thing … Continue reading 10 Essential New Rules for Brands in the “Digital Age” [With Case Study]
Dorian Travers December 1, 2014 Many businesses with IT systems hire experts to be in charge of in house data management systems. Whether it is simple or complicated, this is an area that is typically handled by a professional onsite or is outsourced to a professional data center to manage. As the number of … Continue reading The Business Case for Data Protection [Infographic]
Arielle Pardes December 1, 2014 Instagram is not for everyone. In the social media wheelhouse, where Facebook and Twitter have become staples of digital marketing, many companies seem to struggle with creating an effective Instagram feed. Certainly, some B2C marketers have got it right—look at Virgin America, whose in-flight photos make their airplane look like … Continue reading B2B On Instagram: 3 Case Studies
