Todd GiannattasioJanuary 11, 2015 Adding a case study at the end of our blogging frenzy helped our traffic spike over 1,000% Knowing how to write a case study can drive tremendous results for your inbound marketing. Not only do we see our biggest traffic spikes when we publish new case studies, but leveraging case studies … Continue reading How To Write A Case Study
Wahiba Chair December 19, 2014 Yesterday, as I was putting together my slides for my upcoming course “Branding & Marketing in the Digital Age” at Simon Fraser University Continuing Studies, I thought it may be useful to summarize my version of the new unspoken rules for this digital age for my students. One thing … Continue reading 10 Essential New Rules for Brands in the “Digital Age” [With Case Study]
Dorian Travers December 1, 2014 Many businesses with IT systems hire experts to be in charge of in house data management systems. Whether it is simple or complicated, this is an area that is typically handled by a professional onsite or is outsourced to a professional data center to manage. As the number of … Continue reading The Business Case for Data Protection [Infographic]
Arielle Pardes December 1, 2014 Instagram is not for everyone. In the social media wheelhouse, where Facebook and Twitter have become staples of digital marketing, many companies seem to struggle with creating an effective Instagram feed. Certainly, some B2C marketers have got it right—look at Virgin America, whose in-flight photos make their airplane look like … Continue reading B2B On Instagram: 3 Case Studies
Liz O’Neill November 27, 2014 The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail … Continue reading 3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy
By Lindsey Weintraub, Published October 17, 2014 If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google Analytics, which is a free tool for analyzing the effectiveness of your website. Google Analytics provides … Continue reading Using Bounce Rate to Build Your Case for a Website Update
In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn’t meant to toot my own horn… it’s meant to exemplify just how important SEO is in growing a business. When my business partner and … Continue reading Case Study: How SEO Launched Killer Infographics
