Randy Milanovic — December 3, 2018 Follow @kayak360 — December 3, 2018 Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress’ next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside the box” (meaning non-standardized) I have to roll my eyes just a little … Continue reading The Best Web Metric of them All
Graham Jones — December 2, 2018 Follow @grahamjones — December 2, 2018 StockSnap / Pixabay Once upon a time, there was no Internet. Instead of getting emails every few minutes, office workers used to get a big pile of envelopes landing on their desk every day at the same time each morning when the post … Continue reading Once Upon a Time, People Stayed Longer on Websites. Here’s Why…
Matt Brennan — August 3, 2018 Follow @MattLBrennan — August 3, 2018 Pexels / Pixabay Your readers are busy people. They may be new to your website and unfamiliar with your business or industry. They also have a very specific problem, that if left unaddressed for long enough, they’ll move on. It’s up to you … Continue reading 6 Strategies for Overcoming Reader Objections
Sruthi Narayanan — May 26, 2017 Follow @getzaius— May 26, 2017 Thanks to its “real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want – marketers who have deployed web push have seen up to … Continue reading Web Push Best Practices
By Jordan Kasteler March 30th, 2017 Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn’t have, there’s a place for site change monitoring in your tool box. Here are 3 ways to do so: offsite, using Firefox, and using … Continue reading 3 Tools To Monitor Site Changes
A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories. Barry Levine on February 1, 2017 Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine … Continue reading Study: Your anonymous web browsing isn’t as anonymous as you think
Hannah Taylor — December 21, 2016 — December 21, 2016 I recently ran into dilemma helping out a client with tracking conversion goal funnels for ajax forms. In other words, there are no individual URLs for steps within the conversion funnel or even a confirmation page for that matter. They wanted to be able to … Continue reading Virtual Pageviews Vs. Event Tracking
Zach Heller — November 23, 2016 Follow @zheller— November 23, 2016 The problem with data used to be that we didn’t have enough of it. The problem with data today is that there is just way too much of it. Of course if you know what you’re looking for, you can get it. And everything … Continue reading Most Underrated Web Metrics
Zach Heller — November 17, 2016 Follow @zheller— November 17, 2016 The time for companies to start leveraging the massive amounts of data available to them to grow their business has come. It came years ago. The problem is that some companies who were quick to acknowledge this new age of data analysis are still … Continue reading Most Overrated Web Metrics
by Kevin BreindelAugust 19, 2016 You’ve done it! After months of work (as well as a hefty financial investment) you are finally ready to launch your new website. All the planning, designing, and optimizing is in place and you are ready to sit back and watch sales skyrocket behind the updated user experience. Then you … Continue reading Web Traffic Numbers Got You Down?
