Category Archives: Website Metrics

Web Push Best Practices

Sruthi Narayanan — May 26, 2017 Follow @getzaius— May 26, 2017 Thanks to its “real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want – marketers who have deployed web push have seen up to … Continue reading Web Push Best Practices

Study: Your anonymous web browsing isn’t as anonymous as you think

A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories. Barry Levine on February 1, 2017   Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine … Continue reading Study: Your anonymous web browsing isn’t as anonymous as you think