Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection
Category Archives: Cyber Monday
Strong Cyber Week sales show consumers are willing to spend
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023 Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend
Cyber Monday Expected To Generate $12B In Shopping Revenue
Cyber Monday Expected To Generate $12B In Shopping Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, November 26, 2023 Cyber Monday is expected to remain the year’s biggest online shopping day. Adobe Analytics predicts it will generate $12 billion, up 6.1% year-over-year (YoY), with experiences taking priority when it comes to gifts — not just for … Continue reading Cyber Monday Expected To Generate $12B In Shopping Revenue
4 tips to prepare for Black Friday and Cyber Monday by Digital Drew SEM
Ace your holiday promotions with this step-by-step guide. Digital Drew SEM on September 7, 2023 Did you know? In 2022, Black Friday online sales totaled over $ 9.12 billion, and Cyber Monday sales totaled over $ 11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the … Continue reading 4 tips to prepare for Black Friday and Cyber Monday by Digital Drew SEM
$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates by Laurie Sullivan @lauriesullivan, November 25, 2022 Adobe Analytics expects the five days from Thanksgiving Day through Cyber Monday — known as Cyberweek — to generate $34.8 billion in online spend, up 2.8% year-over-year (YoY) in 2022, and represent 16.3% share of the holiday season from November through … Continue reading $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
Cyber Monday set to be biggest spending day of year
Updated. E-commerce is up overall for the month of November. Chris Wood on November 29, 2021 = Adobe projects between $ 10.2 and $ 11.3 billion to be spent online this Cyber Monday, which would make it the biggest e-commerce spending day of the year. This means it could run steady with last year, when … Continue reading Cyber Monday set to be biggest spending day of year
5 Must-Know Tips for Black Friday and Cyber Monday 2020
Andrew Madeira-Silva November 12, 2020 Black Friday and Cyber Monday are only weeks away. The scary part about that fact is, the process of preparing for Black Friday and Cyber Monday can also take weeks. But don’t worry! We’re here to help. Chances are, 2020 will absolutely blow previous records of online sales away. A … Continue reading 5 Must-Know Tips for Black Friday and Cyber Monday 2020
How to Create Better Cyber Monday Emails
Syed Balkhi — November 14, 2019 Follow @SyedBalkhi Cyber Monday (the Monday after Thanksgiving) is one of the biggest shopping days online. If you want to take advantage of the opportunity to skyrocket your sales, you need to come up with a Cyber Monday email strategy. With email marketing, you can send your Cyber Monday … Continue reading How to Create Better Cyber Monday Emails
Why some marketers say Cyber Week is just too long
Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. Robin Kurzer on December 12, 2018 As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many enthusiastic marketers are pushing sales and promotions well past the weekend. But are … Continue reading Why some marketers say Cyber Week is just too long
Search Volume Declines The Week Of Cyber Monday
Search Volume Declines The Week Of Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Searches declined on engines Google and Bing as well as on Amazon for the seven days ending December 1 — which means the decline, compared with the prior week, includes the number of searches conducted on Cyber Monday. … Continue reading Search Volume Declines The Week Of Cyber Monday