Category Archives: Revenue Generation

Affiliate New Customer Revenue Rose 45% In Q2 2018

Affiliate New Customer Revenue Rose 45% In Q2 2018 by Laurie Sullivan  @lauriesullivan, September 28, 2018 Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into the end-of-year holiday season. Acceleration Partners, a global performance marketing agency, released the results of … Continue reading Affiliate New Customer Revenue Rose 45% In Q2 2018

How to forecast the revenue opportunity for the coveted ‘position 0’

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying. Karen Bone on May 31, 2018   Today’s article is a continuation of “Want to target position 0? Here’s what you need to … Continue reading How to forecast the revenue opportunity for the coveted ‘position 0’

ABM Shouldn’t Be A Wish-List – 5 Steps For Account-Based Revenue Gen

Scott Vaughan — October 5, 2017 Follow @ScottAVaughan — October 5, 2017 More and more B2B organizations are deploying account-based strategies. In the high-tech executive suites and grungy boiler rooms across the globe, enthusiastic teams filled with hope are concocting lists, readying programs and shifting resources – people, time and budget – to account-based revenue … Continue reading ABM Shouldn’t Be A Wish-List – 5 Steps For Account-Based Revenue Gen

Can Revenue Be Predictable?

Dave Brock — September 23, 2017 Follow @davidabrock — September 23, 2017 aroblesgalit / Pixabay I saw an interesting question on LinkedIn, “In SaaS businesses, can revenue still be predictable?” My reaction to this question, not just limited to SaaS, is “Absolutely—-sort of………” Building predictable revenue streams is nothing new to sales. The creation of … Continue reading Can Revenue Be Predictable?

How to Boost Your Profits…By Raising Your Prices

Al Davidson — September 22, 2017 Follow @manageyourleads — September 22, 2017 Deedster / Pixabay In business, there are four methods to increase profits: Find new customers (expanding market share or penetrating new markets) Increase your sales to current customers (cross-selling and upselling) Cut costs (lower overhead costs equal higher profits) Raise prices (to increase … Continue reading How to Boost Your Profits…By Raising Your Prices