Liz O’Neill November 27, 2014 The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail … Continue reading 3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy
By Lindsey Weintraub, Published October 17, 2014 If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google Analytics, which is a free tool for analyzing the effectiveness of your website. Google Analytics provides … Continue reading Using Bounce Rate to Build Your Case for a Website Update
In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn’t meant to toot my own horn… it’s meant to exemplify just how important SEO is in growing a business. When my business partner and … Continue reading Case Study: How SEO Launched Killer Infographics
