Tag Archives: Case

Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case

Google

Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content. Amy Gesenhues on June 29, 2015 According to a report from the Wall Street Journal, researchers from Columbia University and Harvard Business School claim Google is delivering a “degraded version of its search engine,” … Continue reading Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case →

How E-Commerce Store, Bolder Band, Collected 7,200 Email Leads in 4 Days [Case Study]

eCommerce

Grant ThomasApril 9, 2015 Background Amy and JD Crouse started Bolder Band to bring stylish and functional workout headbands to active individuals everywhere. With no prior experience in e-commerce, Amy and JD have grown Bolder Band into a successful online brand in just a little over a year! JD was looking for a way to … Continue reading How E-Commerce Store, Bolder Band, Collected 7,200 Email Leads in 4 Days [Case Study] →

A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer

Social Media Marketing

Laura DonovanFebruary 27, 2015 The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory.  While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional … Continue reading A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer →

Realistically Profiting With Social Media [Case Study]

Social Media Competition

Joel ArndtFebruary 9, 2015 The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested prospects. On social media, your customers become your audience. Small businesses thrive on the personal interaction they can give their customers. Social media enhances … Continue reading Realistically Profiting With Social Media [Case Study] →

Case Study: How Startups Can Acquire Customers For Disruptive Products

Sales Guide, Smart Business Ideas

Stephanie KaperaJanuary 21, 2015 As someone who is getting married in 2015, I’ve made a few observations recently about the state of the wedding industry; namely, that it’s ripe for disruption. The whole setup seems like something that might have worked a decade or two ago, at a time when people got married while they … Continue reading Case Study: How Startups Can Acquire Customers For Disruptive Products →

Reviewing the Business Case for Lean Six Sigma

Business Development, Productivity

Chris ReesJanuary 19, 2015 SigmaPro uses a five phase approach to developing a sustainable approach to performance improvement. Review – the Organisation to determine strengths, weakness and opportunities for improvement and establish the business case Align – thinking at senior level to ensure that there is support to take action Launch – the initiative by … Continue reading Reviewing the Business Case for Lean Six Sigma →

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