by Elizabeth Wellington November 24, 2015November 24, 2015 What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” While “promote” might be last on that list, it shouldn’t be last in your mind – it makes the rest of the journey worth your while. What’s the use of spending your time … Continue reading 5 Case Studies: Using Interactive Content in Social Media
by Brian Sim November 23, 2015November 23, 2015 We’re familiar with the images – long lines of people huddled on the sidewalk outside big-box stores, viral footage of stampeding bargain shoppers. For consumers and retailers, these are the telltale Black Friday signs that the holiday shopping season has truly begun. Black Friday versus Cyber Monday … Continue reading When a Case of the Mondays Turns Out to be a Good Thing
by Elna Cain November 14, 2015November 14, 2015 In a recent post, we talked about the elements involved in writing creative, customized copy for your landing page. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine. Customization applies to catering to … Continue reading Customizing Landing Page Copy: A Case Study
Dave SchneiderSeptember 17, 2015 This summer I did something I’ve never done before since starting my own business. I stayed in one place. The place was the Boston area. And since I never stay in the same place for more than a month or so (and in fact, we are moving to Costa Rica right … Continue reading Case Study – Are Conferences An Effective Way To Promote Your Business?
Alicia KanAugust 20, 2015 Is there a right way and a wrong way of conducting blogger outreach? I prefer to think that there are right ways and then there are better ways. Customized blogger outreach campaigns, when done strategically, can lead to greater brand awareness, higher web traffic and increased sales as this e-commerce case study shows. Challenge Jerky … Continue reading Best Practices in Blogger Outreach: The Jerky Dynasty Case Study
Do you need help convincing your CEO or CFO that attribution will pay off? Columnist Liane Dietrich has four ways to build your case and justify the expense to your organization. Liane Dietrich on August 7, 2015 If you’re a marketer, you probably know the feeling — You’re looking back at last quarter’s performance, facing … Continue reading Building The Business Case For Attribution
Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content. Amy Gesenhues on June 29, 2015 According to a report from the Wall Street Journal, researchers from Columbia University and Harvard Business School claim Google is delivering a “degraded version of its search engine,” … Continue reading Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
Patrick GroomeJune 19, 2015 You should not present your business case to John Hamm. He is an actor, and cannot approve your budget. Community has a lot of benefits, to several departments of your company, but your community initiative has to compete with other budget requests. If you’re going to get what you need from … Continue reading Building a Business Case For Your Community Initiative
Juliet CarnoyJune 3, 2015 What is Social Commerce? There’s a lot of buzz and conversation around how to best derive value from social media. With social commerce, brands can create significant and measurable return on investment from their customers’ social engagement. To put it simply, social commerce is an online marketing model that helps brands … Continue reading Making the Case for Social Commerce
Grant ThomasApril 9, 2015 Background Amy and JD Crouse started Bolder Band to bring stylish and functional workout headbands to active individuals everywhere. With no prior experience in e-commerce, Amy and JD have grown Bolder Band into a successful online brand in just a little over a year! JD was looking for a way to … Continue reading How E-Commerce Store, Bolder Band, Collected 7,200 Email Leads in 4 Days [Case Study]
