by Niels Footman February 8, 2016 Follow @NielsFootmanFebruary 8, 2016 Two bits of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s … Continue reading How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies
You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores. Joy Hawkins on January 29, 2016 I always enjoy solving Local SEO puzzles, but there’s one that has … Continue reading When You Rank High Organically But Not Locally (Case Study)
by Paul Jacobson January 16, 2016 Follow @pauljacobsonJanuary 16, 2016 Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’ adoption curve increased dramatically in late 2012 and recent developments like Apple’s provision for ad blockers in iOS 9 in mid–2015 highlighted a growing threat to … Continue reading A Case Study In Industry Responses To Ad Blocking
by Abhishek Raj December 13, 2015 Follow @buddinggeekDecember 13, 2015 Lately there has been a lot of buzz on the web regarding Google plus being a dead social media marketing tool. If you’re one of those who believe that the Google+ ripple for social media marketing is over, then reading this post could perhaps completely change your negative … Continue reading Using Google+ for Viral Traffic Generation! [Case Study]
by Elizabeth Wellington November 24, 2015November 24, 2015 What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” While “promote” might be last on that list, it shouldn’t be last in your mind – it makes the rest of the journey worth your while. What’s the use of spending your time … Continue reading 5 Case Studies: Using Interactive Content in Social Media
by Brian Sim November 23, 2015November 23, 2015 We’re familiar with the images – long lines of people huddled on the sidewalk outside big-box stores, viral footage of stampeding bargain shoppers. For consumers and retailers, these are the telltale Black Friday signs that the holiday shopping season has truly begun. Black Friday versus Cyber Monday … Continue reading When a Case of the Mondays Turns Out to be a Good Thing
by Elna Cain November 14, 2015November 14, 2015 In a recent post, we talked about the elements involved in writing creative, customized copy for your landing page. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine. Customization applies to catering to … Continue reading Customizing Landing Page Copy: A Case Study
Dave SchneiderSeptember 17, 2015 This summer I did something I’ve never done before since starting my own business. I stayed in one place. The place was the Boston area. And since I never stay in the same place for more than a month or so (and in fact, we are moving to Costa Rica right … Continue reading Case Study – Are Conferences An Effective Way To Promote Your Business?
Alicia KanAugust 20, 2015 Is there a right way and a wrong way of conducting blogger outreach? I prefer to think that there are right ways and then there are better ways. Customized blogger outreach campaigns, when done strategically, can lead to greater brand awareness, higher web traffic and increased sales as this e-commerce case study shows. Challenge Jerky … Continue reading Best Practices in Blogger Outreach: The Jerky Dynasty Case Study
Do you need help convincing your CEO or CFO that attribution will pay off? Columnist Liane Dietrich has four ways to build your case and justify the expense to your organization. Liane Dietrich on August 7, 2015 If you’re a marketer, you probably know the feeling — You’re looking back at last quarter’s performance, facing … Continue reading Building The Business Case For Attribution
