by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
by Mandy Edwards April 19, 2016 Follow @memktgservicesApril 19, 2016 Recently I was scrolling through Facebook and I saw a post that floored me – it was a post about a social media statistic that said the majority of small businesses base their social media success on the number of views a post gets. So … Continue reading The Case For Social Media Marketing For Small Businesses
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him. Tony Edward on April 4, 2016 As Google continues to expand … Continue reading How to enhance your Google Knowledge Graph result (case study)
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016 If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future
by Chris Boyles March 17, 2016 Follow @chrsboylsMarch 17, 2016 A few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.” Their list of things you’d have a greater chance of doing: Winning a Mega Millions lottery … Continue reading How Facebook’s New Ads Make a Compelling Case for Content Marketing
by Ty Rothstein February 27, 2016 Follow @https://twitter.com/AmitiRothsteinFebruary 27, 2016 Online shoppers do their homework before making purchases. To be more specific, 70% of all online American shoppers do research before making a purchase. A successful ecommerce marketing strategy takes that into consideration. Successful eCommerce marketing takes this trend into account, and instead of seeing … Continue reading The eCommerce Marketing Strategy that Generated 40,000 Leads [Case Study]
by Niels Footman February 8, 2016 Follow @NielsFootmanFebruary 8, 2016 Two bits of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s … Continue reading How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies
You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores. Joy Hawkins on January 29, 2016 I always enjoy solving Local SEO puzzles, but there’s one that has … Continue reading When You Rank High Organically But Not Locally (Case Study)
by Paul Jacobson January 16, 2016 Follow @pauljacobsonJanuary 16, 2016 Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’ adoption curve increased dramatically in late 2012 and recent developments like Apple’s provision for ad blockers in iOS 9 in mid–2015 highlighted a growing threat to … Continue reading A Case Study In Industry Responses To Ad Blocking
by Abhishek Raj December 13, 2015 Follow @buddinggeekDecember 13, 2015 Lately there has been a lot of buzz on the web regarding Google plus being a dead social media marketing tool. If you’re one of those who believe that the Google+ ripple for social media marketing is over, then reading this post could perhaps completely change your negative … Continue reading Using Google+ for Viral Traffic Generation! [Case Study]
