May 28, 2024 What concrete and pigs reveal about creating a supply chain that can withstand disaster A new book argues that as companies rebuild supply chains, they should consider proximity above all else. BY Kaihan Krippendorff and Robert C. Wolcott Since the pandemic, companies and governments worldwide have been reevaluating their supply chains to achieve … Continue reading What concrete and pigs reveal about creating a supply chain that can withstand disaster
IAS Debuts Tech To Find Inefficiencies In Supply Paths by Laurie Sullivan @lauriesullivan, May 26, 2022 Integral Ad Science (IAS) has announced new capabilities to enable marketers to better understand the true financial impact of supply quality and optimize toward efficient and high-quality paths. Advertisers can now visualize the “true” financial impact of media quality, said … Continue reading IAS Debuts Tech To Find Inefficiencies In Supply Paths
Digital Transformation in Supply Chain Management Gengarajan PV / 26 Apr 2022 In order to achieve a competitive edge in today’s global marketplace, businesses can use digital transformation in supply chain management to maximize efficiency, increase quality and consistency, and better serve their customers. In addition, it guarantees that the supply chain will become more … Continue reading Digital Transformation in Supply Chain Management
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too by Rich Bina , April 8, 2022 There’s an adage often attributed to Winston Churchill: “Never let a good crisis go to waste.” A crisis is a gift, permission to break rules and build something better. So let’s examine the supply chain crisis and … Continue reading The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
By Tinglong Dai March 15, 2022 Francis Fukuyama, the American political scientist who once described the collapse of the Soviet Union as the “end of history,” suggested that Russia’s invasion of Ukraine might be called “the end of the end of history.” He meant that Vladimir Putin’s aggression signals a rollback of the … Continue reading Russia’s war with Ukraine could permanently reshape the global supply chain
Shopify reports increases by major carriers, including USPS, UPS, DHL Express and Canada Post. Chris Wood on December 16, 2021 Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. Marketers, especially those with an ecommerce focus, should factor these … Continue reading Ecommerce marketers weigh shipping hikes in 2022
The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect. Kim Davis on November 9, 2021 Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be … Continue reading Supply chain crisis impacts holiday shopping
Jake Rheude October 14, 2021 Every eCommerce company is holding its breath and checking the shadows for what fright lurks in the supply chain. With the disruption in early 2020 still going strong through the end of 2021, there’s plenty of fear to go around. The spooky season coming right before peak season provides an … Continue reading Don’t Let These 5 Common Mistakes Haunt Your Supply Chain
We hope your customer experience was seamless and delightful but we don’t know when we’ll deliver your order. Chris Wood on October 6, 2021 Fishburne’s take: As “Shipageddon” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the … Continue reading Supply chain breakdown: Marketoon of the Week
Sabrina Sedicot October 1, 2021 In July, 2020, the Institute of Supply Management completed a survey stating that over 76% of companies have admitted to a loss in revenue since the start of the year. A drop of 23% on average means that COVID-19 has had a significantly negative impact on industries’ ROI. Many businesses … Continue reading 7 Ways to Minimize Supply Chain Disruption During Crisis
