Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors. Gene De Libero on March 13, 2023 The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely … Continue reading The truth behind MACH-based DXPs: Benefits, risks and key considerations
David DeCorte January 10, 2022 The words we used to describe something tend to reflect the way we think about the subject. For example, let’s say I’m walking down the street, and I see a rock lying on the sidewalk. If I describe that rock as a “loose chunk of gravel,” what image comes to … Continue reading What Slow Acceptance of Changing Terminology Suggests About Merchants’ Risk Management Response
Lisa Schwarz December 1, 2021 The more sales channels you open, the more customers you reach, the more sales you close. Seems like simple math. Yet, managing and servicing multiple revenue streams is not without challenges. The allure of a new revenue stream is understandable: added cash flow, more customers, and presence in new markets. … Continue reading How to Manage the Risk and Reward of New Revenue Streams
Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea
Is it worth risking reputation to reach a large audience? Is that audience human anyway? William Terdoslavich on August 18, 2021 Do you know where your clicks are coming from? Do you know where your ad is going?No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or … Continue reading Balancing risk and reach: The brand safety dilemma
Arik Hanson July 7, 2021 Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep in mind, he’s 16 years old and the Edina Life Time is a Diamond Club, so it’s the most expensive of all the Life Time clubs. Needless to say, we … Continue reading The Power — and Risk — of the Personal Job Referral
Gleb Tsipursky May 4, 2021 When a threat seems clear to you, it’s hard to believe others will deny it. Yet smart people deny serious risks, even obvious ones, all the time. A case in point example comes from my experience helping a mid-size regional insurance company conduct a strategic pivot to thrive in the … Continue reading Why Do Smart People Deny Serious Risks? (And What to Do About It)
Daniel Burrus February 12, 2021 Learning to become anticipatory versus being agile and reactionary will prove to be far more effective in helping you think exponentially, skip your biggest problems with ease, and ultimately envision and bring to life amazing new ideas with the confidence that certainty provides. Evolve with Anticipation At first glance, it’s … Continue reading Risks Can and Should Be Calculated. Here’s the Formula.
David Parks January 8, 2021 In one of my earlier blogs, I discussed how you should make the case for modern contract management. Hopefully, those arguments were so compelling that you now have the budget and staff you need to take over the world. If that seems slightly out of reach, I hope you at … Continue reading Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts
Erika Dickstein December 10, 2020 You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me … Continue reading How Do You Assess Risk When it Comes to Your Website?