Tag Archives: Build

Here are 6 ways to build a customer-centric and data-driven culture

Data Driven Techniques

Delivering customer growth and value starts with creating a culture of learning. Eric Bradlow & Jeremy Korst on March 27, 2019  As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics … Continue reading Here are 6 ways to build a customer-centric and data-driven culture →

4 simple ways small businesses can use data to build better customer relationships

Customer Relationship Managemnet

An effective CRM strategy needs to include a way to collect, organize and take action with your data. Darcy Kurtz on March 1, 2019   In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their … Continue reading 4 simple ways small businesses can use data to build better customer relationships →

How Intrinsic Employee Motivation Will Help You Build Your Dream Team

Employee Motivation

Alexander Shum — February 20, 2019 Follow @shum_alexander — February 20, 2019 Photo courtesy of Unsplash It doesn’t matter how great your product or service is. Without a driven team behind it, you will not succeed. And times are tough for companies looking to hire. Competition is high for finding and retaining those star employees … Continue reading How Intrinsic Employee Motivation Will Help You Build Your Dream Team →

How to Get the Product Team To Build the Right Enhancements

Product Management

Steve Bernstein — February 12, 2019 — February 12, 2019 “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t understanding the impact of our product’s poor … Continue reading How to Get the Product Team To Build the Right Enhancements →

How to Build Trust in Virtual Teams

Virtual Work Teams

Darleen DeRosa — February 11, 2019 Follow @onpoint_llc — February 11, 2019 rawpixel / Pixabay Virtual teams are critically important for today’s organizations. Innovative technology has made it possible for companies to leverage a geographically dispersed workforce and assemble resourceful teams capable of tackling their most pressing issues. OnPoint Consulting’s global study on virtual collaboration … Continue reading How to Build Trust in Virtual Teams →

Brand equity: Does your email build it up or tear it down?

Branding Lessons

Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019  In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down? →

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