Tag Archives: Build

Here’s how brand marketers can use immersive technology to build an effective retail experience

Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience

Here’s how you build creative video experiences for a multi-screen world

It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. Les Seifer on April 22, 2019 Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience … Continue reading Here’s how you build creative video experiences for a multi-screen world

How to Build Strong Critical Thinking Skills

Darleen DeRosa — April 22, 2019 Follow @onpoint_llc — April 22, 2019 Given the many challenges facing organizations today, leaders must find effective strategies for making good decisions. Simply collecting information randomly or making a “gut instinct” choice isn’t likely to produce consistent outcomes. The need to gather data and evaluate options quickly is essential … Continue reading How to Build Strong Critical Thinking Skills