Category Archives: SaaS Marketing

How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

Top 6 Financial Tips Every SaaS Founder Should Know

Eric Goldschein — July 24, 2019 — July 24, 2019 Starting your own software as a service (SaaS) business is an appealing way to become an entrepreneur. Just come up with your software solution, deploy it, and become indispensable to fellow business owners everywhere—right? Of course, it’s never that simple. Coming up with and creating … Continue reading Top 6 Financial Tips Every SaaS Founder Should Know

SaaS Growth: The “Triple A” Sprint Framework that Gets Results

Wesley Bush — July 1, 2019 — July 1, 2019 Many SaaS companies launch a product-led growth model—but never update it. When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. Seriously. If they don’t water the plant, it’s going to wither and … Continue reading SaaS Growth: The “Triple A” Sprint Framework that Gets Results

SaaS Providers: Grow Your Social Followers with These Strategies

Veronica Green-Gott — June 10, 2019 — June 10, 2019 Social media for SaaS providers is an excellent strategy to build brand awareness and trust between customers and providers. It can even guide buyers through the funnel if you’re posting strategic and targeted content on social channels to encourage buying decisions without overloading your followers. … Continue reading SaaS Providers: Grow Your Social Followers with These Strategies

Taking Your First Steps: Introduction to Google Ads for SASS Companies

Jacob Brain — June 1, 2019 — June 1, 2019 200degrees / Pixabay “Get $ 100 in Free Ads!” “Free $ 75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… … Continue reading Taking Your First Steps: Introduction to Google Ads for SASS Companies