Category Archives: SaaS Marketing

Software Sales Strategies for SaaS Sales Reps

Judy Caroll July 16, 2021 It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In today’s digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and supporting buyers. Best practices for how to sell B2B SaaS effectively—especially in … Continue reading Software Sales Strategies for SaaS Sales Reps

How To Leverage Social Media to Market Your SaaS Business

Yash Chawlani July 14, 2021 According to a report from Backlinko, 50.64% of the world’s population uses social media, regardless of age or internet access. Given the numbers and ever-rising popularity, social media’s use has expanded beyond our smartphones and laptops to marketing SaaS businesses. Needless to say, if you’re a SaaS business owner who … Continue reading How To Leverage Social Media to Market Your SaaS Business

MDC’s CES Tour Pitches SwaS: ‘Screen With A Service’

MDC’s CES Tour Pitches SwaS: ‘Screen With A Service’ by Joe Mandese  @mp_joemandese, January 14, 2021 Guided agency tours of CES are not uncommon, but this year’s virtual ones have expanded the audience of attendees beyond the hearty few that might have walked the floors of big Las Vegas exhibit halls in year’s past. Take … Continue reading MDC’s CES Tour Pitches SwaS: ‘Screen With A Service’

Ask These 4 Questions to Design a Great SaaS Website Copy

Jon Anderson October 10, 2020 SaaS websites need to be special. There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value. But it’s important to put … Continue reading Ask These 4 Questions to Design a Great SaaS Website Copy

How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites

SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too