Category Archives: SaaS Marketing

6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB)

Nick Hollinger — February 21, 2019 — February 21, 2019 Software as a Service (SaaS) companies that are looking to target small and medium-sized businesses commonly face similar issues. The two most common issues they face are: customer churn or attrition (the rate at which customers are canceling) is higher average revenue per account (ARPA) … Continue reading 6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB)

Top 6 tips for SEO for SaaS

Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips. Janet Driscoll Miller on August 4, 2017   As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities.  Before I started Marketing … Continue reading Top 6 tips for SEO for SaaS