Category Archives: Outsourcing

How Staffing Firms Can Use Glassdoor Marketing to Attract Top Talent

Kevin O’Brien — May 8, 2018 — May 8, 2018 Studies show that 79% of job seekers use social media during their search, making it critical for your social media channels to show off your culture and humanize the recruiting experience. For most, social channels like LinkedIn, Facebook, and Twitter come to mind first, but … Continue reading How Staffing Firms Can Use Glassdoor Marketing to Attract Top Talent

How to Architect an Agency Sales Conversation That Drives Retention

Will Blunt — April 26, 2018 Follow @WillBluntAU— April 26, 2018 Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? … Continue reading How to Architect an Agency Sales Conversation That Drives Retention

Why are marketers talking about taking agency services in-house?

Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. Rob Rasko on March 6, 2018   Late last year, the Association of National Advertisers reported that some 35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s … Continue reading Why are marketers talking about taking agency services in-house?