Category Archives: Outsourcing

How agencies are adapting to continued pressures on their business model

To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017   The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model

Outsource Marketing – How an Agency Can Redefine and Bring Profitable ROI

John Smulo — December 20, 2017 Follow @purplecowtweets — December 20, 2017 Shutterstock It’s never been a better time to outsource your digital marketing efforts to an agency. Agencies are comprised of some the world’s top digital marketers, digital marketers that are on top of new trends, the constant algorithm changes and best of all, … Continue reading Outsource Marketing – How an Agency Can Redefine and Bring Profitable ROI

5 Areas Entrepreneurs and Start-Ups Should Outsource

Richard Walton — July 20, 2017 Follow @AVirtual_UK — July 20, 2017 rawpixel / Pixabay Most entrepreneurs start a business because they’re passionate about their idea and want to see it grow and expand as quickly as possible. However, it’s hard to progress when you’re overwhelmed with time consuming tasks like recruitment, accounting, human resources, … Continue reading 5 Areas Entrepreneurs and Start-Ups Should Outsource

Guide to Avoiding Low Quality Reputation Companies

Reputation X — July 18, 2017 — July 18, 2017 StartupStockPhotos / Pixabay An unfortunate fact about reputation management companies is that most of them are not really reputation management companies. They’re really public relations agencies, search engine optimization companies, or just some guy in an apartment somewhere. Most of the time they are ‘offshore’, … Continue reading Guide to Avoiding Low Quality Reputation Companies

11 Questions to Ask Media Monitoring & Measurement Vendors

William Comcowich — June 29, 2017 Follow @GleanTeam — June 29, 2017 terimakasih0 / Pixabay The widespread popularity of social media has caused social media listening to become a must-have service for large and mid-sized companies. Public relations professionals use media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR … Continue reading 11 Questions to Ask Media Monitoring & Measurement Vendors