Category Archives: Outsourcing

Keeping Your Agency Longer Benefits Your Brand; Here’s How to Maximize Those Relationships

Kip Botirius — March 11, 2019 Follow @https://twitter.com/kbotirius?lang=en — March 11, 2019 For many businesses, retaining agency expertise is a huge obstacle rather than a strategic advantage. Research from content intelligence platform Vennli indicates that the average relationship between a client and an agency lasts just two to four years. Without a doubt, transitioning from … Continue reading Keeping Your Agency Longer Benefits Your Brand; Here’s How to Maximize Those Relationships

Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips

Karl Sakas — March 7, 2019 Follow @KarlSakas — March 7, 2019 Many “agency hacks” are dangerous shortcuts. Try these instead. Looking for “agency hacks”? Everyone wants a shortcut in life—but hard problems rarely have easy solutions. That’s especially true at agencies, which have a lot of moving parts. Yet people still want magical shortcuts, … Continue reading Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips

5 Criteria for Selecting a Professional Services Marketing Agency

Lee Frederiksen — February 24, 2019 Follow @hingemarketing — February 24, 2019 As professional services firms continue to place greater emphasis on their own marketing, they are looking outward for expertise in the multitude of disciplines that make up a modern marketing campaign. With so many choices to consider, it’s becoming harder for companies to … Continue reading 5 Criteria for Selecting a Professional Services Marketing Agency

How to Find and Hire the Best Freelancers for Your Business: 5 Practical Steps

Delia Tugui — February 7, 2019 — February 7, 2019 As more and more talented professionals switch from a 9-to-5 job to working remotely, finding skilled, trustworthy freelancers will increasingly become a convoluted subject both for small businesses and large companies. This article will walk you through a straightforward process that will help you find … Continue reading How to Find and Hire the Best Freelancers for Your Business: 5 Practical Steps

Digital agencies are hiring, focusing on retention in 2019

Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. Robin Kurzer on February 5, 2019  Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of … Continue reading Digital agencies are hiring, focusing on retention in 2019

Nearshoring vs Offshoring – Which is Better for Your Business?

Fatmir Hyseni — February 1, 2019 Follow @fatmirhyseni — February 1, 2019 Most people use the terms “outsourcing” and “offshoring” interchangeably- in their minds, they are the same thing. However, it’s important to note that outsourcing is actually a much broader term than this, and doesn’t necessarily involve offshore work. Both nearshoring and offshoring offer … Continue reading Nearshoring vs Offshoring – Which is Better for Your Business?

In-House vs. Managed IT Support: How to Capture the Most Benefits

Serhiy Kozlov — January 17, 2019 Follow @SerhiyKozlov — January 17, 2019 The bar for IT support is already high. New-gen startups have made exceptional digital customer experience their central selling point, challenging more traditional companies to keep up the stakes. However, delivering that support also requires significant capital investments – both financial and human. … Continue reading In-House vs. Managed IT Support: How to Capture the Most Benefits

What working with tech brands taught me about the future of agencies

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019  For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies