Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019 In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down?
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How to Use 2019 Trends to Build Your Email Marketing Strategy
Aastha Sirohi — January 29, 2019 — January 29, 2019 Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions. Yes, email marketing is here to stay, and if you haven’t already started using it — get on with it! … Continue reading How to Use 2019 Trends to Build Your Email Marketing Strategy
How Do You Easily Build a Multilingual Website?
Greetje den Holder — January 16, 2019 Follow @GdenHolder — January 16, 2019 I have already talked about how machine translations can only be a solution when you have user-generated content on your website. You should really use a professional translator for all your other texts. It is nice to see that webmasters agree with … Continue reading How Do You Easily Build a Multilingual Website?
4 Ways to Build Your Reputation As a Problem Solver
Personal Branding Blog — January 16, 2019 — January 16, 2019 Do you ever walk into a colleague or leader’s office, completely composed, outline a problem, pause and wait for them to tell you what needs to be done? Or worse, a customer or client? In your calmest voice, you say, “The sky is falling.” … Continue reading 4 Ways to Build Your Reputation As a Problem Solver
ABM is maturing, here are some tools to help build successful campaigns in 2019
Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice. Cara Caruso on January 9, 2019 If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back and ask … Continue reading ABM is maturing, here are some tools to help build successful campaigns in 2019
Learn how to build more emotionally engaging experiences with a personalized data strategy
Here are three audience management strategies marketers can use to supply new and captivating content. Rakhi Patel on December 28, 2018 Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and … Continue reading Learn how to build more emotionally engaging experiences with a personalized data strategy
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. Wendy Almeida on December 27, 2018 Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And … Continue reading Ask an SMXpert: New approaches in customization can build better analytics reports
To Build a Lasting Business, Look to Scalability [Infographic]
Brian Wallace — December 19, 2018 Follow @nowsourcing — December 19, 2018 Startups are some of the most powerful money-making machines on earth, globally generating $ 2.3 trillion in total value between 2015 and 2017. This seemingly unstoppable force of business shows the extent of the entrepreneurial spirit, but it’s keeping a business going that’s … Continue reading To Build a Lasting Business, Look to Scalability [Infographic]
How to Build a Better Social Media Presence
Susan Friesen — December 14, 2018 Follow @eVisionMedia — December 14, 2018 Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. … Continue reading How to Build a Better Social Media Presence
Remember to Build a Business You Can Live With
Elliot Begoun — December 6, 2018 Follow @intertwinegroup — December 6, 2018 I wanted to revisit this article as it was top of mind after a recent conversation. Exits are great, exciting and of course lucrative. But despite all the buzz, they are still rare. So, remember to build a business you can live with … Continue reading Remember to Build a Business You Can Live With
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