Why new data doesn’t indicate whether people are spending less time on Facebook now. And what it does show. Ginny Marvin on March 9, 2018 It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in Recode relied on … Continue reading No, we can’t say Facebook CPMs are up because of the News Feed change
Garry Grant — March 7, 2018 Follow @seoinc — March 7, 2018 Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups”, meaning that Pages will be less visible. While this may be a good thing … Continue reading What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?
Janet Fouts — March 3, 2018 Follow @jfouts — March 3, 2018 Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on … Continue reading Buh Bye Facebook “Explore Feed”
Personal Branding Blog — February 16, 2018 — February 16, 2018 Over the last few years building a strong Fan base on Facebook Pages has become more of a challenge for personal brands. Since the latest updates to its News Feed online relationships have seen a decline. But the ability to build a strong community … Continue reading What the New Facebook News Feed Updates Means for Your Personal Brand
Yasmin Bendror — February 9, 2018 Follow @yasminbendror — February 9, 2018 Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. My clients, friends and colleagues have been asking me what this all means as Zuck’s message … Continue reading Facebook News Feed Changes. Stay Calm. Don’t Panic.
Chris Sheehy — February 5, 2018 Follow @sidewalkbrand — February 5, 2018 A couple of weeks ago Facebook announced they are reducing the number of organic (not-paid) business news stories that display on your Facebook feed. For businesses – especially ones with a small or non-existent advertising budget, this is crushing news. But what if … Continue reading Do This – Now That Facebook’s News Feed Is Dead
Joao Romao — January 26, 2018 Follow @joaoromaolx — January 26, 2018 Facebook, Mark Zuckerberg, Goals. We’ve been writing about Facebook’s constant changes to its newsfeed. We’ve been advising how to survive the reach crush, the dangers (and unsustainability) of the clickbait culture, why understanding how Facebook works is tough and even some tests with … Continue reading Fixing Facebook: A “Better” Newsfeed and a Chance for Journalism
Tom Martin — January 24, 2018 Follow @TomMartin — January 24, 2018 Facebook’s announcement that “The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages.” doesn’t mean you need a new social media strategy. It means you’ll need to execute better against the same social media strategy … Continue reading Facebook News Feed Changes: Why You Don’t Need A New Strategy
Laura Donovan — January 12, 2018 Follow @thewordpro — January 12, 2018 PublicDomainPictures / Pixabay Facebook has announced a change to the News Feed and publishers, marketers, and businesses are concerned. As explained in a blog post by Adam Mosseri, Head of News Feed in a Facebook Newsroom update, “Facebook was built to bring people … Continue reading Facebook News Feed Change (and Panic Ensues)
Joao Romao — October 10, 2017 Follow @joaoromaolx — October 10, 2017 Simon / Pixabay Understanding how Facebook works is tough. Their algorithms are updated constantly and it’s hard to keep track of every change. However, I think it’s quite possible to formulate a couple of rules or laws by analyzing their changes through the … Continue reading The Laws of Facebook’s News Feed