By Liz Farquhar November 9th, 2015 Stories are at the heart of every brand, which is why effective storytelling is crucial for engaging target audiences. Even beyond engagement, it is the most effective way to earn your prospects’ trust, and by extension, their business. Frank Rose said it best when he explained that “storytelling opens … Continue reading How To Build A Brand Storytelling Framework
Rohit SrivastavNovember 6, 2015 In the words of Zig Ziglar, one of the foremost authorities on the art of Selling, “If people like you, they’ll listen to you but if they trust you, they’ll do business with you.” Ziglar said this much before the birth of e-commerce, but it is so much relevant to the … Continue reading Engaging Your Audience as an E-commerce Brand
Steve HammNovember 2, 2015 Creating brand awareness is a cornerstone of successful marketing. Social media platforms are quickly evolving to be the ideal messengers. Yet how do you combine your product with effective social media marketing practices? Whether you want to sell products, or gain subscribers, they’ve got to know who you are in the … Continue reading How Does Social Media Marketing Build Your Brand?
Need a crash course on defending your brand? Columnist Chris Silver Smith brings you all the details from an SMX East panel designed to help you understand the threats in online advertising. Chris Silver Smith on November 2, 2015 A few weeks ago, I attended the “Protecting Your Brand From Online Fraud, Infringement & … Continue reading Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats
Miriam HaraOctober 30, 2015 Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively … Continue reading Social Media Brand Trust: The Pitfalls and Realities of Earning It.
The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition. Ginny Marvin on October 26, 2015 Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands, Twitter has launched Brand Hub social listening analytics. Brand Hub is meant to … Continue reading Twitter Courts Brands With New “Brand Hub” Social Listening Analytics
By Joydeep Bhattacharya October 26th, 2015 The average number of business-related emails will touch to at least 140 each day in 2018. Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand voice seen and heard amongst the crowd. Forecasting is … Continue reading Personalization As Emotional Trigger In Brand Marketing
Andrew WilsonOctober 26, 2015 A darkly lit car park, a damp and dingy warehouse, a shop floor during a January sale. No, these aren’t scenes from a terrifying horror film; they’re the locations of my first three jobs. As hideous as it was to corral shopping trollies in November, or unpack CDs beneath a record … Continue reading How Does Employee Engagement Impact On Your Brand Reputation?
Ciaran BlumenfeldOctober 24, 2015 Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere. Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully. 1. Study Industry and Organization Hashtags. If you attend conferences or belong to trade organizations, there … Continue reading 10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)
Personal Branding BlogOctober 23, 2015 Visual marketing is one of the best ways to attract an audience to your brand online. If you want to take your social media strategy to the next level then Pinterest will help you get there. Would you like to attract more followers? It doesn’t matter whether you’ve never joined … Continue reading How to Make Pinterest Work for Your Personal Brand
