Category Archives: Social Branding

Social Media Brand Trust: The Pitfalls and Realities of Earning It.

Miriam HaraOctober 30, 2015 Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively … Continue reading Social Media Brand Trust: The Pitfalls and Realities of Earning It.

How to Leverage Social Media Marketing to Enhance Brand Recognition

Steve HammMay 21, 2015 You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does not show promise. Instead, industry insiders across the niches are quick to point out that any business intent on being relevant in today’s marketing dialog cannot afford to make … Continue reading How to Leverage Social Media Marketing to Enhance Brand Recognition

5 Proven Ways To Leverage Social Proof For Your Brand

Valerie LevinMay 11, 2015 Does publishing engaging content make people want to buy from you? While this is important, effective content creation is only one piece of the puzzle. After your target audience has read your blog posts, downloaded your eBooks, and visited your website – they are looking for validation. They want to validate … Continue reading 5 Proven Ways To Leverage Social Proof For Your Brand