These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change. David Bicknell on October 8, 2019 at 3:39 pm As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune … Continue reading Should we make socially irresponsible brands appealing again?
Dario Zadro — August 19, 2019 Follow @dariozadro — August 19, 2019 Social media has become a key component in the online marketing campaigns of every savvy business owner. Facebook, Instagram, Twitter, and other social networking platforms are giving businesses an unprecedented opportunity to build brand recognition and to connect directly with a growing customer … Continue reading Is Your Social Networking Strategy Helping or Hurting Your Brand?
When you’re planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes. Chris Kerns on June 6, 2016 Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. … Continue reading Your brand refresh: What should you expect from social?
by Janette Speyer January 19, 2016 Follow @websuccessJanuary 19, 2016 What does learning a language have to do with social branding? I traveled to Brazil last December. It was my first visit and although I speak several Latin languages, Portuguese is not one of them. I navigated around Rio de Janeiro in broken Portuñol (A … Continue reading Social Branding Is a Language. Learn to Speak It!
Miriam HaraOctober 30, 2015 Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively … Continue reading Social Media Brand Trust: The Pitfalls and Realities of Earning It.
Deanna ZauchaOctober 19, 2015 Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success. Full Impact Studios found that … Continue reading 5 Social Media Branding Strategies for Business [INFOGRAPHIC]
Elizabeth WilliamsAugust 10, 2015 I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love. Awareness, it seems to me, is lately about interrupting people long enough to think about your … Continue reading Brand Loyalty Begins With Giving A Sh*t [Infographic]
Elizabeth DyrsmidMay 22, 2015 Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses. It’s an even more … Continue reading How To Research Your Brand With Social Media
Steve HammMay 21, 2015 You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does not show promise. Instead, industry insiders across the niches are quick to point out that any business intent on being relevant in today’s marketing dialog cannot afford to make … Continue reading How to Leverage Social Media Marketing to Enhance Brand Recognition
Mark SchaeferMay 19, 2015 This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to … Continue reading Is There A Place For Social Media In A Boring Business?