Bob HutchinsOctober 21, 2015 When it comes to marketing, video is it right now. It’s the post type Facebook marketers are willing to spend the most on, and it’s getting incredible engagement when posted natively on the platform. Now is an exciting time to be marketing with video because it generates great traffic, but hasn’t … Continue reading 5 Video Marketing Tips To Keep Your Brand Relevant
Jeremy PageOctober 20, 2015 Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’s reputation in the digital world. But social media never sleeps and that means you need to stay on top … Continue reading 7 Social Media Monitoring Tools to Track Your Brand
Ayodeji OnibalusiOctober 19, 2015 Marketing is the most important aspect of building a successful brand. With demand in digital marketing taking an upward tick, brands are increasingly seeking the services of digital marketers. However, brands are usually left short-changed as there are no official rules or systems in place to distinguish thorough-bred digital marketers from … Continue reading 8 Ways to Hire the Right Digital Marketing Firm for Your Brand
If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond. John Lincoln on October 16, 2015 What are people saying about your brand online? Is your … Continue reading Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
Stacy FirthOctober 10, 2015 Pinterest is more than just a pretty face. Beneath the DIY-loving, cookie-baking, picture-perfect surface is a powerhouse social network that deserves to be taken seriously. It is easy to fall into the vortex of beautiful things and lose focus, but with dedicated effort, you can build a brand that people love—on … Continue reading How To Use Pinterest To Make People Love Your Brand
Katie Leimkuehler October 7, 2015 The most important aspect of managing any social media accounts is being able to collect, interpret, and analyze the data that comes from your page to learn how to improve your tactics with your social media analytic tools. Luckily, there are many platforms that you can use to analyze your … Continue reading 9 Social Media Analytics Tools to Manage Your Brand
Scott FenstermakerOctober 7, 2015 So, Instagram ads are now available for my business? Finally, FINALLY, it’s possible for advertisers both small and large to get in front of the Instagram audience. Ever since Instagram established itself in about 2012 as the go-to social platform for people under 35, brands have been salivating at the chance … Continue reading Instagram Ads: A Brand New Way To Boost Your Business
Patrick SitkinsOctober 6, 2015 Do you want to control your brand? Be intentional! Changes to the platform have made it easier to control and promote your personal brand on Facebook. How? By giving you more control over what you highlight and what information you share across the network. Here are some changes that can have … Continue reading New Ways to Control and Promote Your Personal Brand on Facebook
Personal Branding Blog October 2, 2015 The first real job I ever had was in college, marketing websites for a ticket broker. The owners of the company were in their mid-20’s. We worked out of their house. I remember seeing the owner’s wife walk in every morning to say goodbye to him in her business … Continue reading How to Brand Your Company as Employee-Friendly
Jeff ErnstSeptember 30, 2015 Building Social Word-of-Mouth and Social Brand Advocacy represent, for a lot of marketers, a significant leap of faith. It makes you feel like you’re giving up a bit of control because you can’t design it like an ad, write it like a blog post or set it up as a campaign. … Continue reading Social Brand Advocacy Dos and Don’ts
