Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age. Amy Gesenhues on December 2, 2015 After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is … Continue reading A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing
by Susan Gilbert December 2, 2015 Follow @SusanGilbertDecember 2, 2015 Reach A Mobile Audience For More Sales With Instagram Advertising Since its acquisition by Facebook in 2012 Instagram has quickly grown to the top spot of social networks in the world of mobile marketing. Advertising is quickly becoming lucrative for brands and businesses, and according … Continue reading Should Your Brand Advertise On Instagram?
by Kristen Patel December 1, 2015 Follow @kristinapatelDecember 1, 2015 We’ve said it before, but I’ll say it again: If you blog for your business, you will see results. It’s that simple. Whether you’ve just created your first product through Kickstarter or you’re a seasoned, Starbucks-sized brand, your blog can move the needle. And we’re not talking … Continue reading 3 Ways to Boost Your Brand Through Blogging
by Chris Lake November 25, 2015 Follow @DigitalDockUKNovember 25, 2015 Having a wealth of positive reviews on independent websites is the holy grail for many business owners. In fact, good social proof is fast becoming a necessity for any serious marketer. The benefits are multiple. Here are three huge advantages : increased sales improved brand … Continue reading Social Proof – Best Strategies to Boost Your Brand
by Michael Illas November 23, 2015November 23, 2015 A brand’s just like a baby, you have to constantly monitor it. And like any infant, your brand’s Twitter needs a baby monitor — your monitoring tools. Monitoring Twitter is crucial to understand your audience, your competitors, and your industry. It’s how you discover what’s going on … Continue reading 8 Twitter Tools That Will Help You Monitor Your Brand
by David Foscato November 21, 2015November 21, 2015 If there is one thing to be sure of in the new world of marketing, it is that social media is here to stay. Words, images, and videos have never before been able to reach such a vast audience for such a minimal price. Trends, fads, and … Continue reading Invest in Building Your Brand on Facebook
by Personal Branding Blog November 20, 2015November 20, 2015 Today it’s all about great visual content and videos online, and live streaming is just one way an audience can better get to know a brand. In order to attract new followers for your business it is important to branch out and try new mediums. How … Continue reading How Live Streaming on Twitter Can Create More Buzz for Your Brand
by William Yates November 18, 2015 Follow @novacomcorpNovember 18, 2015 Business-to-business (B2B) traditional online advertising has always been a powerful and effective channel for targeted and focused B2B marketing communications, when delivered contextually, and through appropriate channels. However this effective traditional route to business communication is now threatened by ad blocking systems, mainly deployed by … Continue reading B2B Native Advertising: Delivering Powerful Brand Credibility
by Amanda Loewy November 16, 2015November 16, 2015 Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 … Continue reading 5 Tips on Creating an Extraordinary YouTube Channel for Your Brand
Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops. Barry Levine on November 12, 2015 From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The whitepaper from video ad platform Videology and security firm White … Continue reading New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
