Taking a page from YouTube — and beating Facebook to the punch — Twitter now allows embedding its video without the tweet it came in.
Twitter is still playing catch-up to Facebook’s video juggernaut, but today it got a bit of a jump on its larger rival.
Twitter gave users the ability to embed Twitter videos to websites without their accompanying tweets. Facebook doesn’t currently support such feature. If you want to embed a Facebook video, you must embed the full Facebook post.
It’s probably not a game-changer — Facebook is drawing 3 billion video views daily on its network and Twitter just launched mobile video uploading last month — but the move shows Twitter’s emphasis on off-platform reach.
Now Twitter video is now a bit more like YouTube, which for years has made simple video embedding a core feature of its product.
Here’s an video example from the NBA’s Twitter account. Note that you can display the text of the tweet that contained the video by clicking the Twitter logo in the lower right-hand corner.
— NBA Official (@NBAOfficial) March 2, 2015
(Some images used under license from Shutterstock.com.)