How Does Social Media Marketing Build Your Brand?

Steve Hamm

Creating brand awareness is a cornerstone of successful marketing. Social media platforms are quickly evolving to be the ideal messengers. Yet how do you combine your product with effective social media marketing practices? Whether you want to sell products, or gain subscribers, they’ve got to know who you are in the first place.

Create and Maintain Your Social Media Presence

Did you know that plenty of companies have not yet set up a social media presence? Whether it is the entrepreneur, who is just starting out, or the small business owner who has been operating for a couple of years, any kind of business benefits from a professionally set up social media account. It is fair to say that a Facebook presence is vital. Yet when your product or service lends itself to visual displays, an Instagram or Pinterest setup is just as important.

Excellent Content Development Comes Next

It should go without saying, but you’ll create a much stronger brand reputation if you focus on creating useful content that your viewers will want to read and share, rather than publishing content just to meet some arbitrary publishing calendar. Every piece of content you share should support your brand image.  It is a common newbie mistake to post “buy me” messages and very little else. Social media marketing fails when you do not provide content that other participants on the platform want to share. A clever meme or informative post is much more likely to be shared by other Facebook users than a picture of your product with a “buy me” message.

Leverage Influencers

Publishing great content to your social profiles is important, but it’s only one part of the equation. If you have a relatively unknown brand, your voice is likely to get lost in the noise. While you will eventually build your own audience through the creation of great content, this strategy will take time. A much faster approach is to leverage the audiences of well-known experts in your industry. Some ways to go about this include: mention their names or cite their websites in your content, tag influencers you have referenced when sharing content on your social platforms and email the experts to let them know they have been referenced in your work.

 Remember to Be Social

Build relationships with other social media platform users. When someone comments on your post, respond. Follow up on questions and tag users by name to let them know of your answer. If your profile only shows sporadic posts, you miss out on opportunities to bring brand awareness to those who interact with your company.

Granted, this does sound like a time-consuming process. However, if you make it a priority to consistently share great content and leverage the power of existing social media influencers, your brand building efforts are going to pay off in the long-run. In addition, reaping the benefits from this practice calls for a combination of different marketing approaches that merge for optimum brand positioning. The MaaS Pros digital marketing agency specializes in working with companies of all sizes to create highly effective social media marketing strategies. Contact us to discuss the latest marketing tactics for your brand.

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