by Virginia Franco June 5, 2016 Follow @VAFrancoResumesJune 5, 2016 During the early days of LinkedIn, it was acceptable for your LinkedIn profile to be a carbon copy of your resume. Heck – you were considered cutting edge for even having an account! Fast Forward 14 years and everything has changed. Today LinkedIn boasts over … Continue reading 3 Key Differences Between LinkedIn And Your Resume
Tag Archives: Between
Increase SEO Traffic: The Missing Links Between Google and Your Customers
by Don Purdum June 3, 2016 Follow @donpurdumJune 3, 2016https://donpurdum.podbean.com/mf/play/tjxqb8/Increase_SEO_Traffic_-_The_Missing_Links_Between_Google_and_Your_Customers.mp3 If you want to Increase SEO traffic, it seems more challenging than ever with the constant evolution and changes from Google. What are the real missing links between a search engine, your customers and your website? How your potential customers are searching is changing rapidly. … Continue reading Increase SEO Traffic: The Missing Links Between Google and Your Customers
Walking the Tightrope Between Insight and Data Privacy
by Zuzanna Pasierbinska-Wilson June 1, 2016 Follow @fattypontoonskiJune 1, 2016 Today, digital identity is so much more than just your username and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, … Continue reading Walking the Tightrope Between Insight and Data Privacy
Link Builders: Study Reveals Positive Correlation Between Links & Traffic
By Barrie Smith June 1st, 2016 A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic. The two market intelligence companies published the rests of analysing 500,000 backlinks from 100,000 of the top websites on the internet to find a … Continue reading Link Builders: Study Reveals Positive Correlation Between Links & Traffic
The Difference Between User Engagement and User Experience
by Roee Ganot May 24, 2016May 24, 2016 In your research on website design and online marketing, you will hear a lot about user engagement. Increasing your user engagement is a way to encourage customer loyalty and to get more sales and brand exposure. The higher your customer engagement, the more successful your company is … Continue reading The Difference Between User Engagement and User Experience
There’s a Big Difference Between Content Marketing and Native Advertising
by Nicole Jenet April 28, 2016 Follow @niceliseApril 28, 2016 If you’ve ever seen the term “native advertising” and automatically thought of content marketing, you’re not alone. However, content marketing and native advertising are absolutely positively not one in the same. First, just in case you still don’t know what content marketing is, get out … Continue reading There’s a Big Difference Between Content Marketing and Native Advertising
The Difference Between Video Marketing and Video Advertising
by Marco Sacca April 24, 2016 Follow @AccuraCastITApril 24, 2016 Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube pre-roll ad considered marketing? Does a video on a … Continue reading The Difference Between Video Marketing and Video Advertising
Explainer Video: The Bridge Between SaaS and Customer
by Andre Oentoro April 25, 2016 Follow @breadnbeyondApril 25, 2016 You’ve gathered a team of computer engineers from MIT to develop software for your SaaS. They are highly skilled, and they develop a functional, smooth and gorgeous software for you. But once your software launches, the crowd isn’t cheering for you. There isn’t even a … Continue reading Explainer Video: The Bridge Between SaaS and Customer
Understanding the Critical Difference Between “Need To” and “Must Do”
by Bob Apollo April 10, 2016 Follow @bobapolloApril 10, 2016 In pretty much every conversation I’ve been having recently with CEOs and sales leaders the subject turns – sooner or later – to a growing competitive threat. And despite the fact that they are in widely different businesses, the competitor is always exactly the same. … Continue reading Understanding the Critical Difference Between “Need To” and “Must Do”
Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. Maggie Malek on April 6, 2016 In an advertising world where tracking matters more … Continue reading Dark search, dark social & everything in between