by Marco Sacca April 24, 2016 Follow @AccuraCastITApril 24, 2016 Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube pre-roll ad considered marketing? Does a video on a … Continue reading The Difference Between Video Marketing and Video Advertising
by Andre Oentoro April 25, 2016 Follow @breadnbeyondApril 25, 2016 You’ve gathered a team of computer engineers from MIT to develop software for your SaaS. They are highly skilled, and they develop a functional, smooth and gorgeous software for you. But once your software launches, the crowd isn’t cheering for you. There isn’t even a … Continue reading Explainer Video: The Bridge Between SaaS and Customer
by Bob Apollo April 10, 2016 Follow @bobapolloApril 10, 2016 In pretty much every conversation I’ve been having recently with CEOs and sales leaders the subject turns – sooner or later – to a growing competitive threat. And despite the fact that they are in widely different businesses, the competitor is always exactly the same. … Continue reading Understanding the Critical Difference Between “Need To” and “Must Do”
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. Maggie Malek on April 6, 2016 In an advertising world where tracking matters more … Continue reading Dark search, dark social & everything in between
by Howard Lo March 28, 2016March 28, 2016 No Wikipedia definition or technical non-sense. I’m going to explain the difference between SEO and SEM by relating it to eating food. Because everyone eats food. The Setup You are a website. You’re hungry, and you need to eat. Traffic is your food. Without traffic, you’ll die… … Continue reading The Easiest Way to Understand The Difference Between SEO and SEM
by Richie Contartesi March 25, 2016 Follow @anabolictechMarch 25, 2016 WordPress.com and WordPress.org will both come into your field of view when having your website redesigned. If you haven’t tinkered with the plumbing under your website in a while, you may be happy to learn that both WordPress.com and WordPress.org have evolved quite significantly in … Continue reading The Difference Between WordPress.com And WordPress.org
By Michael Georgiou March 15th, 2016 As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. Link building and outreaching are two ways in which a business can … Continue reading The Difference between Link Building & Outreach (and How They Work Together)
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations. Glenn Gabe on March 11, 2016 Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site … Continue reading The terrifying connection between malware, Google Search Console and AdWords
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. John Cosley on March 7, 2016 Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries … Continue reading Why Copying Campaigns Between Search Engines Misses Opportunities
by Kaitlin Loyal March 3, 2016 Follow @kipwingMarch 3, 2016 Guess what? B2B marketers say their primary objective is to deliver quality leads to their sales team. Okay, so that’s not surprising, but what is interesting is the tactics marketers are using to attract those leads – specifically an important tactic that they seem to … Continue reading The Link Between SEO and Generating Top Quality Leads
