How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI. Katie Robbert on June 11, 2024 Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation … Continue reading The data analytics hierarchy: Where generative AI fits in
Leverage metadata across your DAM to improve content organization and build trust in your organization’s digital content ecosystem. John Horodyski on April 9, 2024 Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, … Continue reading The power of metadata: An introduction for DAM users
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. MarTechBot on February 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Using data analytics for customer acquisition: Best of the MarTechBot
Crunching Numbers: What Google, Meta Owe U.S. Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2024 The U.S. District Court for the Eastern District of Virginia on Wednesday filed a complaint alleging that Google monopolizes key digital advertising technologies in the ad-tech stack that website publishers depend on to sell ads, and advertisers rely on … Continue reading Crunching Numbers: What Meta And Facebook Owe U.S. Publishers
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience
Data can only steer you right if you apply analytics to understand what it’s trying to tell you. William Terdoslavich on April 6, 2023 In a previous story, we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” … Continue reading Data plus analytics is the route to the truth
Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations
Tom Martin October 4, 2021 Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to read things that are not yet on the page.” God I love that quote. It should be hung in every product designer, software engineer and marketing executive office in … Continue reading The Dirty Little Secret Your Data Isn’t Telling You
Gleb Tsipursky December 7, 2020 Have you changed your views about COVID-19 months into this pandemic? Or are you anchoring to the same views you did in March? If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the blog: Or simply read onward! … Continue reading Are You Anchoring Your Business to the Wrong Data?
