Category Archives: Data Analytics

Crunching Numbers: What Meta And Facebook Owe U.S. Publishers

Crunching Numbers: What Google, Meta Owe U.S. Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2024 The U.S. District Court for the Eastern District of Virginia on Wednesday filed a complaint alleging that Google monopolizes key digital advertising technologies in the ad-tech stack that website publishers depend on to sell ads, and advertisers rely on … Continue reading Crunching Numbers: What Meta And Facebook Owe U.S. Publishers

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024  Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Electrolux’s data and analytics roadmap to improved customer experience

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience

Data analytics: Your stack’s past and limitations

Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan  @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

How Data Analytics Helps Achieve Better Results

Lovepreet Dhaliwal — December 3, 2019 Follow @RChilli Today is the era where HR is transforming with the help of data analytics. Data-driven is a real fact; HR managers can outsource for getting quality candidates and know who can perform well in their roles. Traditionally, recruitment was mainly based on guesswork, where only manual screening … Continue reading How Data Analytics Helps Achieve Better Results