Category Archives: Data Analytics

Electrolux’s data and analytics roadmap to improved customer experience

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience →

Data plus analytics is the route to the truth

Data Analytics

Data can only steer you right if you apply analytics to understand what it’s trying to tell you. William Terdoslavich on April 6, 2023 In a previous story, we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” … Continue reading Data plus analytics is the route to the truth →

Data analytics: Your stack’s past and limitations

Data Analytics

Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations →

The Dirty Little Secret Your Data Isn’t Telling You

Data Analytics

Tom Martin October 4, 2021 Steve Jobs once said, “People don’t know what they want until you show it to them… Our task is to read things that are not yet on the page.” God I love that quote. It should be hung in every product designer, software engineer and marketing executive office in … Continue reading The Dirty Little Secret Your Data Isn’t Telling You →

Are You Anchoring Your Business to the Wrong Data?

Data Analytics

Gleb Tsipursky December 7, 2020 Have you changed your views about COVID-19 months into this pandemic? Or are you anchoring to the same views you did in March? If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the blog: Or simply read onward! … Continue reading Are You Anchoring Your Business to the Wrong Data? →

The importance of data and analytics to Adidas

Data Analytics

We look at just one surprising finding from our Forecast 2021 poll. Rodric Bradford on August 24, 2020 We’ll be sharing the full results of our survey, 5 questions: Forecast 2021, later this week. In the meantime, we’re going to take a dive into just one surprising result, and discuss it with one of the survey’s … Continue reading The importance of data and analytics to Adidas →

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

Data Analytics

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value →

How Data Analytics Helps Achieve Better Results

Data Analytics

Lovepreet Dhaliwal — December 3, 2019 Follow @RChilli Today is the era where HR is transforming with the help of data analytics. Data-driven is a real fact; HR managers can outsource for getting quality candidates and know who can perform well in their roles. Traditionally, recruitment was mainly based on guesswork, where only manual screening … Continue reading How Data Analytics Helps Achieve Better Results →

Google Focuses On Niche Local Events To Gain More Data

Data Analytics

Google Focuses On Niche Local Events To Gain More Data by Laurie Sullivan @lauriesullivan, July 19, 2019 Google sees local services as a path to peer-to-peer conversations to gain more data about people, places and things. Some think the company has added a social layer to local services like Google My Business and Google Maps. … Continue reading Google Focuses On Niche Local Events To Gain More Data →

Training Data in the Age of AI

Data Analytics

Patrick Weir — May 15, 2019 — May 15, 2019 AI is increasingly becoming a key enterprise strategy for leading organizations. From marketing to product engineering to supply chain management, AI is helping business units discover and interpret new insights – fueling smarter and more agile organizations. Another business unit where AI is increasingly adding … Continue reading Training Data in the Age of AI →