Category Archives: Data Analytics

Here’s why you should take a deep dive into data to optimize your conversions

A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019  So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions

Data controllers and data processors: The difference and why it matters in GDPR

As the May 25 deadline for compliance with the European legislation looms, it’s increasingly important to understand the difference between the two key roles Robin Kurzer on May 23, 2018   As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data … Continue reading Data controllers and data processors: The difference and why it matters in GDPR

What the data tells us about the death of exact match and its impact

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017     On March 17, … Continue reading What the data tells us about the death of exact match and its impact

Audience-Based Buying, Selling, And Targeting Requires Advanced Data

by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data

Walking the Tightrope Between Insight and Data Privacy

by Zuzanna Pasierbinska-Wilson June 1, 2016 Follow @fattypontoonskiJune 1, 2016 Today, digital identity is so much more than just your username and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, … Continue reading Walking the Tightrope Between Insight and Data Privacy