Category Archives: Branding Trends

Brand loyalty remains high at 89%, driven by product and price rather than service

However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service

Bridging Category Management Among Ethnic Brands, Chains

Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons.  For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains

Building housewares brands with brand response TV

It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points. Karla Crawford Kerr on September 26, 2019  Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different … Continue reading Building housewares brands with brand response TV

4 steps to becoming an experience brand

If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them. Ethan Hanson on July 18, 2019 Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced … Continue reading 4 steps to becoming an experience brand

Customized Messages And What Brands Need To Focus On

Customized Messages And What Brands Need To Focus On by Laurie Sullivan  @lauriesullivan, Yesterday IgnitionOne, which once focused intently on search advertising and marketing, has spent the past few years analyzing data to determine its best use for brands. Now the company hopes its focus on real-time channels, from performance marketing to customer experience, will … Continue reading Customized Messages And What Brands Need To Focus On

It’s an Online to Offline World – Brands and Businesses Need to Catch Up

Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up