Category Archives: Branding Trends

COVID-19 Requires Brands To Aid Community Relief Efforts

COVID-19 Requires Brands To Aid Community Relief Efforts by Sarah Clark , August 28, 2020 Consumers expect brands to step up and be a force for good. Research shows 67% of American consumers have changed their opinions of companies for the better because of their COVID-19 responses. How brands respond during a crisis directly impacts future favorability and … Continue reading COVID-19 Requires Brands To Aid Community Relief Efforts

How to Empower Your Brand On the Big 3: Social, Dark Web and Open Sources

Brian Wallace August 20, 2020 If you work for a brand, you know that brand mentions don’t just happen on social media. In addition to the personal conversations that happen on mobile devices, there are, overall, three areas where conversations occur: social media, dark web and open sources. Social media refers to all online communities … Continue reading How to Empower Your Brand On the Big 3: Social, Dark Web and Open Sources

U.S. Consumers Trust Brands More Than The Government

U.S. Consumers Trust Brands More Than The Government by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2020 A U.S. survey reveals that challenges in 2020 — the COVID-19 pandemic and systemic racism — may lead to a lasting change in the way consumers interact with brands. Market research platform Suzy surveyed 1,000 U.S. consumers between June … Continue reading U.S. Consumers Trust Brands More Than The Government

Paywalls, SEO, and the Need for a Damn Good Brand

Derek Gleason July 7, 2020 Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s Illustrated, Adweek) have paywalls, too. Search engines are … Continue reading Paywalls, SEO, and the Need for a Damn Good Brand

Quarantine Impacts Consumers Plans To Spend, Love For Brands

Quarantine Impacts Consumers’ Plans To Spend, Love For Brands by Laurie Sullivan  @lauriesullivan, May 1, 2020 It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55% estimating they will cut at least 10% to 20%. One-third of … Continue reading Quarantine Impacts Consumers Plans To Spend, Love For Brands

Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content

Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2020 I never thought brands should completely pause advertising during this crisis. Hearing from the brands we love is one constant U.S. consumers have these days. It turns out I’m not the only one who … Continue reading Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

#RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter

Arik Hanson — February 7, 2020 Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out and causing gun play in stores. Then, Netflix asked brands for their best x-rated sex tweet in what might be the very best Twitter thread of all time. And … Continue reading #RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter