Category Archives: Branding Trends

Best practices for a new era of brand safety

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. Danny Macdonald on January 29, 2019   After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and … Continue reading Best practices for a new era of brand safety

The worlds of brand and trade marketing need to unite

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018   There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite

Adthena Finds Way For Brands To Compare Campaigns With Competitors

Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan  @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors