Category Archives: Branding Trends

Target’s new budget brand deserves better branding

March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding

Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023

  By Michael Grothaus December 07, 2023 The fastest growing brand of 2023 was one that hardly any consumer knew about the year before: ChatGPT. That’s according to decision intelligence company Morning Consult’s Fastest Growing Brands report for 2023. The report ranks the top 20 brands based on the growth of the number of consumers … Continue reading Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023

Lululemon’s brilliant dupe strategy should be duplicated by every brand

  By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!”  In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand

How PFAS were cleverly rebranded as ‘forever chemicals’

  By Kristin Toussaint March 17, 2023 Forever chemicals are everywhere. They’re in our nonstick pans, our makeup, our clothing. They’re in our drinking water and our soil and even our bodies. They’ve been around for decades, and they’re not going away anytime soon.   The term “forever chemicals” is now everywhere too: in news … Continue reading How PFAS were cleverly rebranded as ‘forever chemicals’

IDG Communications rebrands as Foundry, positions itself as a martech company

The long time publisher of MacWorld and TechHive pivots to marketing technology. Chris Wood on February 18, 2022 IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company … Continue reading IDG Communications rebrands as Foundry, positions itself as a martech company

Modern Customers Want Brand Communities, No More Advertising

Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising

Why journey mapping is important for companies with multiple brands

Mapping is important to see how customer jumped from one brand to another Rodric Bradford on October 2, 2020 Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” … Continue reading Why journey mapping is important for companies with multiple brands

Affinity Answers helps brands talk to fans

Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized … Continue reading Affinity Answers helps brands talk to fans