Category Archives: Branding Trends

It’s an Online to Offline World – Brands and Businesses Need to Catch Up

Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up

Best practices for a new era of brand safety

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. Danny Macdonald on January 29, 2019   After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and … Continue reading Best practices for a new era of brand safety

The worlds of brand and trade marketing need to unite

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018   There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite