by Susanna Perkins February 27, 2016February 27, 2016 WordPress comes in two distinct flavors: self-hosted, and wordpress.com. Understandably, there’s a lot of confusion between them. So I’m going to tell you upfront, the WordPress you want is self-hosted, sometimes known as wordpress.org. So what’s the difference between the dot-com and dot-org versions? I’m glad you … Continue reading What’s The Difference Between WordPress.com and WordPress.org?
Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. Winston Burton on February 16, 2016 As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out … Continue reading The Marriage Between Conversion Optimization & SEO
by Keith Hodges February 11, 2016 Follow @PolarisLondonFebruary 11, 2016 Among the core difficulties experienced by B2B marketers, five are shared across all industries: How do I digitally promote a product or service my prospect cannot see? How do I evaluate the success of my campaigns? How long before I see RoI from SEO with … Continue reading The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]
by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media
by Garry Grant January 8, 2016 Follow @seoincJanuary 8, 2016 Have you guys heard of this HTTPs thing that Google is all hell-bent on? No? Oh, wow. You must be living under some pretty amazing looking rocks then, because this issue is everywhere. So for those still in the dark wondering what is the difference … Continue reading The Difference Between HTTP and HTTPs & How to Add HTTPs to Your Website
by Maren Hogan December 18, 2015 Follow @marenhoganDecember 18, 2015 There are a ridiculous amount of blog posts, conferences, training programs and experts out there with opinions that run the gamut when it comes to the best management styles. One camp is behind responsibility and accountability culture, and another believes in the continuous feedback and constant … Continue reading The Sweet Spot Between Micromanager and Facilitator
Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation. Joy Hawkins on December 4, 2015 It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge … Continue reading 5 Major Differences Between Google Map Maker & Google My Business Guidelines
by Arik Hanson November 13, 2015November 13, 2015 Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. There was outrage. There was pillaging. There was plundering. And then, companies got smarter (well, most companies, at least), and they started … Continue reading The Employee Tech Experience: The Chasm Between Personal and Professional Tools Grows
Alison NapolitanoNovember 3, 2015 With the anticipated Baby Boomer brain drain that companies are due to face in the near future, many managers are looking for solutions to bridge the growing knowledge gap that the impending mass exodus of Baby Boomers will create. Fortunately, there are strategic steps you can take now to prepare for … Continue reading How To Effectively Transfer Knowledge Between Baby Boomers And Millennials
Oliver NeelyOctober 20, 2015 For the past few years Google has put a lot of emphasis into local search. In response to the growing desire for local information, Google has taken steps to improve local search for consumers and businesses. You have probably noticed when searching for local information the results are different; If not, … Continue reading Difference between a Places Search & Organic Search
