eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019
Category Archives: Video Trends
Differences & Benefits of Different Video Hosting Options
Hannah Vergara — March 23, 2019 — March 23, 2019 Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, … Continue reading Differences & Benefits of Different Video Hosting Options
30 Steps to Consider when Commissioning a Brand Video
By Evelyn Timson December 27th, 2017 Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production agency, or look to create your video content strategy … Continue reading 30 Steps to Consider when Commissioning a Brand Video
Instant Video Library: Build a Video Library with Just One Shoot
Todd Vaske — September 21, 2017 — September 21, 2017 Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate, but at least she points me in the right direction. Siri is also great for giving me options. … Continue reading Instant Video Library: Build a Video Library with Just One Shoot
Talking Video Search: Q&A With Wistia’s Phil Nottingham
Talking Video Search: Q&A With Wistia’s Phil Nottingham by Aaron Baar, Staff Writer, January 31, 2017 If a picture is worth a thousand words, a moving picture should be worth even more. With the explosion of video roll on social media (and everywhere else on the Web, it seems), it’s time for marketers to begin … Continue reading Talking Video Search: Q&A With Wistia’s Phil Nottingham
The Anatomy of the Perfect About Us Video + Examples That You Wish Were Yours
by Hayley Dixon May 27, 2016 Follow @HayleyDeeeMay 27, 2016 It’s Not All About You I know, I know, by very definition an “About Us” video should be about you, your company, your values. But… Picture the scene: you’re in the grocery store picking up some last minute essentials for a dinner party you’re holding … Continue reading The Anatomy of the Perfect About Us Video + Examples That You Wish Were Yours
7 Ways To Get the Most Out of Your Animation Provider
by Claude Harrington May 23, 2016May 23, 2016 A couple of months ago, we looked at 7 Tips For Choosing an Animation Provider. Today we want to explore what happens after that–after you’ve selected an animation company and are about to begin the process–in order to help you maximize your investment. So let’s look at … Continue reading 7 Ways To Get the Most Out of Your Animation Provider
Why Case Study Videos Beat Plain Text Every Time
by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
How Publishers’ Video Strategies are Changing
by Jonny Rosen April 24, 2016 Follow @ohjonnyApril 24, 2016 The online marketplace continues to evolve — growing larger and becoming more niche. Social media used to be a novelty, but there are now hundreds of different platforms. The most popular sites have even expanded from one or two like Facebook and Twitter to nearly … Continue reading How Publishers’ Video Strategies are Changing
The Difference Between Video Marketing and Video Advertising
by Marco Sacca April 24, 2016 Follow @AccuraCastITApril 24, 2016 Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube pre-roll ad considered marketing? Does a video on a … Continue reading The Difference Between Video Marketing and Video Advertising
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