By Evelyn Timson December 27th, 2017 Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production agency, or look to create your video content strategy … Continue reading 30 Steps to Consider when Commissioning a Brand Video
Todd Vaske — September 21, 2017 — September 21, 2017 Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate, but at least she points me in the right direction. Siri is also great for giving me options. … Continue reading Instant Video Library: Build a Video Library with Just One Shoot
Talking Video Search: Q&A With Wistia’s Phil Nottingham by Aaron Baar, Staff Writer, January 31, 2017 If a picture is worth a thousand words, a moving picture should be worth even more. With the explosion of video roll on social media (and everywhere else on the Web, it seems), it’s time for marketers to begin … Continue reading Talking Video Search: Q&A With Wistia’s Phil Nottingham
by Hayley Dixon May 27, 2016 Follow @HayleyDeeeMay 27, 2016 It’s Not All About You I know, I know, by very definition an “About Us” video should be about you, your company, your values. But… Picture the scene: you’re in the grocery store picking up some last minute essentials for a dinner party you’re holding … Continue reading The Anatomy of the Perfect About Us Video + Examples That You Wish Were Yours
by Claude Harrington May 23, 2016May 23, 2016 A couple of months ago, we looked at 7 Tips For Choosing an Animation Provider. Today we want to explore what happens after that–after you’ve selected an animation company and are about to begin the process–in order to help you maximize your investment. So let’s look at … Continue reading 7 Ways To Get the Most Out of Your Animation Provider
by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
by Jonny Rosen April 24, 2016 Follow @ohjonnyApril 24, 2016 The online marketplace continues to evolve — growing larger and becoming more niche. Social media used to be a novelty, but there are now hundreds of different platforms. The most popular sites have even expanded from one or two like Facebook and Twitter to nearly … Continue reading How Publishers’ Video Strategies are Changing
by Marco Sacca April 24, 2016 Follow @AccuraCastITApril 24, 2016 Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube pre-roll ad considered marketing? Does a video on a … Continue reading The Difference Between Video Marketing and Video Advertising
by Claude Harrington April 17, 2016April 17, 2016 Whether you’re creating an explainer video or simply watching one, you’ll want the video to be fun and engaging. At the same time, you’ll likely also want that explainer to be on-tone and professional. But sometimes these things–the fun and the professionalism–can feel like opposing forces. So … Continue reading The Balancing Act: Fun vs. Professionalism in Your Explainer Video
by Dan Trefethen April 17, 2016April 17, 2016 Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I, and one of the standout tracks is a cover of Bob Dyan’s Just Like A Woman. What stands out even more about the … Continue reading What Marketers Need to Know About Interactive Video
