Category Archives: Video Trends

The Anatomy of the Perfect About Us Video + Examples That You Wish Were Yours

by Hayley Dixon May 27, 2016 Follow @HayleyDeeeMay 27, 2016 It’s Not All About You I know, I know, by very definition an “About Us” video should be about you, your company, your values. But… Picture the scene: you’re in the grocery store picking up some last minute essentials for a dinner party you’re holding … Continue reading The Anatomy of the Perfect About Us Video + Examples That You Wish Were Yours

The Difference Between Video Marketing and Video Advertising

by Marco Sacca April 24, 2016 Follow @AccuraCastITApril 24, 2016 Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube pre-roll ad considered marketing? Does a video on a … Continue reading The Difference Between Video Marketing and Video Advertising

The Balancing Act: Fun vs. Professionalism in Your Explainer Video

by Claude Harrington April 17, 2016April 17, 2016 Whether you’re creating an explainer video or simply watching one, you’ll want the video to be fun and engaging. At the same time, you’ll likely also want that explainer to be on-tone and professional. But sometimes these things–the fun and the professionalism–can feel like opposing forces. So … Continue reading The Balancing Act: Fun vs. Professionalism in Your Explainer Video