by Mike Wolfe July 25, 2016 Follow @MikeWolfeCPJuly 25, 2016 Website usability and positive user experience (UX) are essential to the success of any inbound marketing strategy. But wait, aren’t usability and UX the same thing? Not quite. If you’re unsure about the differences between website usability and user experience, here’s an analogy: Consider your … Continue reading Website Redesign: The Differences Between Usability and User Experience
by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy. Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House
by Roee Ganot June 26, 2016 Follow @RoeeGanotJune 26, 2016 You want to monetize your site to create an additional revenue stream — or perhaps your only revenue stream if your brand’s only product is your website like bloggers and Internet personalities — but you also need to create a good user experience so that … Continue reading The Balance Between Monetization and User Engagement
by Cosette Jarrett June 17, 2016 Follow @cosettejarrettJune 17, 2016 Consumer behavior differs tremendously when you compare e-commerce shopping and brick-and-mortar shopping. While one shopper prefers to check out the latest trends while wearing PJs in the comfort of their home, the other prefers to put on a pair of pants and check things out … Continue reading A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands
by Virginia Franco June 5, 2016 Follow @VAFrancoResumesJune 5, 2016 During the early days of LinkedIn, it was acceptable for your LinkedIn profile to be a carbon copy of your resume. Heck – you were considered cutting edge for even having an account! Fast Forward 14 years and everything has changed. Today LinkedIn boasts over … Continue reading 3 Key Differences Between LinkedIn And Your Resume
by Don Purdum June 3, 2016 Follow @donpurdumJune 3, 2016https://donpurdum.podbean.com/mf/play/tjxqb8/Increase_SEO_Traffic_-_The_Missing_Links_Between_Google_and_Your_Customers.mp3 If you want to Increase SEO traffic, it seems more challenging than ever with the constant evolution and changes from Google. What are the real missing links between a search engine, your customers and your website? How your potential customers are searching is changing rapidly. … Continue reading Increase SEO Traffic: The Missing Links Between Google and Your Customers
by Zuzanna Pasierbinska-Wilson June 1, 2016 Follow @fattypontoonskiJune 1, 2016 Today, digital identity is so much more than just your username and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, … Continue reading Walking the Tightrope Between Insight and Data Privacy
By Barrie Smith June 1st, 2016 A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic. The two market intelligence companies published the rests of analysing 500,000 backlinks from 100,000 of the top websites on the internet to find a … Continue reading Link Builders: Study Reveals Positive Correlation Between Links & Traffic
by Roee Ganot May 24, 2016May 24, 2016 In your research on website design and online marketing, you will hear a lot about user engagement. Increasing your user engagement is a way to encourage customer loyalty and to get more sales and brand exposure. The higher your customer engagement, the more successful your company is … Continue reading The Difference Between User Engagement and User Experience
by Nicole Jenet April 28, 2016 Follow @niceliseApril 28, 2016 If you’ve ever seen the term “native advertising” and automatically thought of content marketing, you’re not alone. However, content marketing and native advertising are absolutely positively not one in the same. First, just in case you still don’t know what content marketing is, get out … Continue reading There’s a Big Difference Between Content Marketing and Native Advertising
