Louis FoongMay 22, 2015 It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time. This infographic draws data from Hubspot and Outbrain to analyze the results of over three … Continue reading Data-Driven Strategies for Writing Better Titles & Headlines (Infographic)
Megan MarrsMay 18, 2015 Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze … Continue reading 10 Marketing Graders to Make Your Site Better, Faster, Stronger
Victoria HoffmanMay 13, 2015 Editing is a crucial part of the content creation process. It doesn’t matter how awe-inspiring your idea is, or how much time and effort you spend spitting out a draft. Editing is what refines your idea and turns your draft into a masterpiece. The “done is better than perfect” mindset can … Continue reading 7+ Must-Have Tools For Faster & Better Editing
Brooke BallardMay 13, 2015 You may know who your customers are. But do you know who your potential customers are? Have you worked on audience development? We hear things like: “Find out want your customer wants and then sell them that!“ But is it really that easy for businesses to snag sales? If you were … Continue reading 3.5 Steps To Better Audience Development
Sarah GreesonbachMay 12, 2015 LinkedIn is an invaluable tool in the world of B2B sales. It’s very popular among people who work for B2B business, it’s convenient to use, and it’s free. But the more popular the platform becomes, the more likely it is that you will have to compete for the attention of your … Continue reading 6 LinkedIn Tips for Better B2B Sales Relationships
Whitney SunseriMay 12, 2015 While algorithmic bidding certainly helps advertisers meet their goals for individual keywords, it may not necessarily result in maximizing profit for the overall collection of keywords. In order to achieve maximum profit, advertisers should consider utilizing a volume-based optimization strategy that has all keywords working together. What this means is that … Continue reading 4 Best Practices To Building A Better Bidding Strategy With Volume-Based Optimization
Mark HalsteadMay 9, 2015 Poring over financial statements is not many people’s idea of a great way to spend time. Even if you’re a passionate and committed business boss, the prospect of delving into details of your company’s financial performance might well be distinctly unappealing. However, while you might think you already know what your … Continue reading Using Financial Statements to Make Better Business Decisions
Eric HammisMay 5, 2015 It may seem like Facebook is trying to continuously throw a big giant bag of wrenches into your marketing plan. Yes, Facebook is slowly but surely making organic reach obsolete. This is just the reality of the situation. But if you really study Facebook and learn it inside and out, there’s … Continue reading Using Facebook’s Graph Search To Better Understand Your Target Audience
Jason CampbellMay 2, 2015 The “P” in RFP doesn’t have to stand for “pain.” Below are 4 tips that will make your RFP process an asset instead of a chore. 1. Start From Scratch If you’re not getting the results you want or need from your RFP process, my first tip is go back to … Continue reading 4 Tips For Better RFP Responses
Alessandra CeresaApril 30, 2015 We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break … Continue reading Better Email Marketing: How To Segment And Target Your Leads And Customers
