Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers. Chris Wood on May 15, 2024 Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She … Continue reading Alicia Arnold: Spotlight on the expert
Category Archives: Expert Profile
Brian McKenna: Spotlight on the expert
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman’s Hole in the Wall Gang Camp. Constantine von Hoffman on April 30, 2024 Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of … Continue reading Brian McKenna: Spotlight on the expert
Ana Mourão: Spotlight on the expert
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker. Kim Davis on April 15, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & … Continue reading Ana Mourão: Spotlight on the expert
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn’t matter if you’re B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments. Constantine von Hoffman on April 10, 2024 Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so … Continue reading MarTech’s CRM experts to follow
Natalie Jackson: Spotlight on the Expert
Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development. Chris Wood on April 3, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When … Continue reading Natalie Jackson: Spotlight on the Expert
Katie Robbert: Spotlight on the expert
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she’s faced being a woman in technology. Constantine von Hoffman on March 18, 2024 Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change … Continue reading Katie Robbert: Spotlight on the expert
Scott Gillum: Spotlight on the expert
When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance. Constantine von Hoffman on February 28, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and … Continue reading Scott Gillum: Spotlight on the expert
Megan Michuda: Spotlight on the expert
One day she discovered she could understand engineers, leading Megan Michuda to a stellar career in marketing tech for the financial services industry. Kim Davis on February 9, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Denver, Colo., … Continue reading Megan Michuda: Spotlight on the expert
Greg Kihlstrom: Spotlight on the expert
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web. Chris Wood on February 7, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Kihlstrom is a … Continue reading Greg Kihlstrom: Spotlight on the expert
Ruth Stevens: Spotlight on the expert
Like many in B2B marketing, Ruth Stevens didn’t intend to make it her career, but she found it fascinating once she got there. Mike Pastore on January 25, 2024 In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruth Stevens found her … Continue reading Ruth Stevens: Spotlight on the expert