James PotterApril 27, 2015 We often have people tell us how they think LinkedIn works and it is not always correct. There are a lot of myths about what it takes to make LinkedIn work so we have created a series of blog posts to dispel the most common myths we see. Myth #2: Bigger … Continue reading LinkedIn Myths: Myth #2: Bigger is Better: I Should Connect to as Many People as I Can
Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we’re getting close to being relevant at least. Alex LePage on April 22, 2015 Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than … Continue reading How Intent Data Leads To Better, More Personalized Marketing
Clinton LanierApril 22, 2015 Maybe NO social media presence is better than a lousy one? One of the biggest mistakes that small businesses make is thinking that doing something, anything, on social media is better than doing nothing at all. But, in the end, that’s typically not the case. In fact, this path really only … Continue reading The Myth of “Better than Nothing” and Social Media
VerticalResponseApril 20, 2015 No one wants to receive unsolicited email messages when checking their inbox. However, businesses often forget this and want to acquire as many new customers as possible by emailing people regardless of whether or not those potential customers signed up to be on their email list. Poor list building practices and maintenance … Continue reading Get Better Results: Grow Clients’ Email Lists the Right Way
Zach HellerApril 15, 2015 On Monday, we discussed using paid search marketing to advertise to consumers who may be searching for the products or services that your company offers. And so, it seemed fitting to spend today addressing the question, “How do I create high-quality search ads”. First, let’s address what makes a high-quality search … Continue reading 3 Tips for Better Search Ads
Scott SieglerApril 15, 2015 Nothing is making a greater impact on the way media is bought and sold today than programmatic. In fact, the share of programmatic spend in US digital media (display-related) transactions, when looking at both RTB and NRTB, will expand from 38% in 2012 to 53% this year and to 83% by … Continue reading Three Questions to Better Understand Programmatic Technology
Hobson Powell, (April 15, 2015) What’s the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your site? Digital marketers have a lot of optimization tactics at their disposal — such as bids, budgets, targeting — all designed to drive the performance of their … Continue reading Copy That Connects: 3 Tips for Better Digital Ads
Bill WallsApril 13, 2015 When you’re generating leads online, you have two main initiatives: Drive targeted traffic Capture that traffic and convert it into leads As everyone’s resources are limited, we’re left to decide whether spending more on driving traffic will get us closer to our goals, or whether we should focus more on capturing … Continue reading Spend More or Convert More – Which is Better?
Jay PalterApril 13, 2015 I help businesses and their leaders develop authentic (personal) brands online and leverage social networks. I’m also an active homemaking dad, which means I’m the primary home-based parent who holds down the domestic fort on a daily basis for our two children that still live at home. And it turns out … Continue reading How Social Networking Strategies Can Help You Be A Better Parent
Columnist Alex Lirtsman walks us through essential tasks to ensure your redesign achieves the results you’re seeking. Alex Lirtsman on April 10, 2015 They say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so the difficulty is focusing on what’s really important. … Continue reading 6 Steps For Building Better E-Commerce Prototypes
