by Dave Brock June 15, 2016 Follow @davidabrockJune 15, 2016 The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. There was … Continue reading “Our Product Is Better Than Theirs” — A Losing Strategy
Tag Archives: Better
Which Is Better? Search Engine Optimization vs Paid Advertising
by Miro Leppelt June 13, 2016 Follow @seodevelopmentJune 13, 2016 Why Organic Search Results Provide Higher Value to Users There are basically two ways of online advertising, and it’s paid advertising and SEO (search engine optimization). Both of these advertising techniques work great if you know how to properly structure it. But there are a … Continue reading Which Is Better? Search Engine Optimization vs Paid Advertising
10 Tools for Better PPC Management
by David Chapman June 2, 2016 Follow @WebrageousJune 2, 2016 The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you … Continue reading 10 Tools for Better PPC Management
Journey to better paid search ROI with this travel ad copy data
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data
10 Tips to Better Cope With Work Anxiety
by Personal Branding Blog May 25, 2016May 25, 2016 Does social interaction, especially at work, unnerve you to the point of paralysis? Has it gotten to the point where your work performance is affected? Are you tired of colleagues telling you to “get over it,” because if it were that simple, you would’ve done it … Continue reading 10 Tips to Better Cope With Work Anxiety
Facebook Audience Optimization to Better Target Your Brand Audience
by Personal Branding Blog May 23, 2016May 23, 2016 Facebook was once a great way for personal brands to immediately start building an audience for their Pages. In the last few years algorithms have changed all of that, but a new feature aims to solve the organic growth problem. Many brands and businesses post content, … Continue reading Facebook Audience Optimization to Better Target Your Brand Audience
I Don’t Care About Social Media. I Want a Much Better Experience
by Brent Pohlman May 22, 2016 Follow @brentpohlmanMay 22, 2016 It is all About Experience! Social media is, what it is, social talk using different media to get that message to someone. It is great for getting information in front of people in a quick and efficient manner. The issue I have is people continue … Continue reading I Don’t Care About Social Media. I Want a Much Better Experience
Personalizing News Recommendations by Building Better Reader Profiles
by Allie VanNest May 21, 2016 Follow @parselyallieMay 21, 2016 Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories they wanted to read. The promise of many of these apps and readers was that they would use data to learn what you liked and … Continue reading Personalizing News Recommendations by Building Better Reader Profiles
De-clutter for Better Business Productivity
by Gyles Seward May 14, 2016 Follow @ElementaryDigiMay 14, 2016 In the world of business, clutter is everywhere. It’s in the email inbox with hundreds of unread messages. It’s in the boxes and drawers piled up overflowing with bits of paper. It’s in the endless meetings, the time spent looking for a pen that works, … Continue reading De-clutter for Better Business Productivity
5 Growth Hacks to Get Better Twitter Results For Your Brand
by Kevin Johnson May 13, 2016 Follow @redhotkevbotMay 13, 2016 Building a strong social media platform is essential to generate a solid return on investment for your digital marketing efforts. But if your brand’s Twitter following is stuck in the double digits, chances are your posts are going unseen and doing very little to build … Continue reading 5 Growth Hacks to Get Better Twitter Results For Your Brand
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