by Charlene Weisler, Op-Ed Contributor, July 12, 2016 The agency business has been undergoing change, not least of which is through the use of new technology to deliver the best messaging to the right consumer at the right time. Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store … Continue reading Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
Tag Archives: Better
5 Reasons Why a Custom Designed Website is Better Than Website Templates [Infographic]
by Stacey Rudolph July 11, 2016July 11, 2016 Deciding whether to hire a web designer or simply purchase one of the thousands of web templates online can be a daunting task. For many people, hiring a custom web designer is a waste of money considering the fact that you can buy a website template for … Continue reading 5 Reasons Why a Custom Designed Website is Better Than Website Templates [Infographic]
Less is Really Better? 7 Caveats in Analytics
by Angela Hausman, PhD July 11, 2016 Follow @MarketingLetterJuly 11, 2016 If you haven’t asked yourself if less is really better lately, then you should. Here are some unexpected examples of where less is really better: Fewer leads More cost Fewer employees Less space Fewer tools Fewer platforms Less content I’m sure you don’t believe … Continue reading Less is Really Better? 7 Caveats in Analytics
Yoast SEO WordPress Plugin Just Got Even Better
by Susanna Perkins June 27, 2016June 27, 2016 Google and the other search engines are better than ever at figuring out the nuances of language, and what a website, web page, or article is about. Even so, if you want to succeed online you still need to pay attention to SEO, and if you’re running … Continue reading Yoast SEO WordPress Plugin Just Got Even Better
How to Use the Psychology of Facebook to Create Better Facebook Ads
by Dan Shewan June 27, 2016June 27, 2016 Ever found yourself checking Facebook every few minutes, only to close out of the app in boredom – before going right back in for another quick peek a few minutes later? Well, you’re not alone, and there’s an excellent reason for this – a strong psychological compulsion … Continue reading How to Use the Psychology of Facebook to Create Better Facebook Ads
5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]
by Michael Del Gigante June 21, 2016June 21, 2016 Digital marketing is both an art and a science. Marketing is an art, but the science behind its strategies determines conversions and closes. This is especially true in the B2B sector, where the target is high-level professionals who have their company’s bottom line on the line. … Continue reading 5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]
3 Elements For Building Better Landing Pages
by Sydney Gordon June 20, 2016June 20, 2016 “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects … Continue reading 3 Elements For Building Better Landing Pages
How A Social Media Strategy Map Made Me A Better Marketer
by Ed Leake June 17, 2016June 17, 2016 I’m an advocate of social media. In particular, I talk about its use from a customer service and user experience perspective. But I also know and appreciate that business owners want tangible results from their efforts and marketer’s jobs rely on getting results. ‘Delighting customers’ is just … Continue reading How A Social Media Strategy Map Made Me A Better Marketer
Can Stories Make Us Better?
by Gord Hotchkiss, Featured Contributor, June 14, 2016 In writing this column, I often put ideas on the shelf for a while. Sometimes, world events conspire to make one of these shelved ideas suddenly relevant. That happened this past weekend. The idea that caught my eye some months ago was an article that explored whether … Continue reading Can Stories Make Us Better?
You Need to Know These 5 Web Design Tips for Better Business Website SEO
by Rick Whittington June 17, 2016 Follow @rickwhittingtonJune 17, 2016 You’re in charge of your company’s website, and you want to use it as a tool to attract the attention of more potential customers. As you know, ensuring that your website can be found easily on the web is a complicated science. There are tons … Continue reading You Need to Know These 5 Web Design Tips for Better Business Website SEO
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