Brands will be able to execute, optimize TikTok content at scale. Chris Wood on May 26, 2022 Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers … Continue reading Hootsuite joins TikTok’s Marketing Partner Program
Category Archives: TikTok Marketing
Getting The Most Out Of TikTok Marketing
Getting The Most Out Of TikTok Marketing by Nicole Penn , May 20, 2022 Often dismissed as a showcase for teenage dance-step tutorials and other short-lived, gimmicky video memes, TikTok has surprised a lot of marketers with its staying power and cross-generational appeal. In fact, currently more than 50% of the TikTok audience is over … Continue reading Getting The Most Out Of TikTok Marketing
TikTok Experiments With Search Ads
TikTok Experiments With Search Ads by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2022 TikTok began testing ads in search results for select partners, providing another way for brands to reach the platform’s users based on phrases and terms. The search ads are tagged with a Sponsored label that serve up above the “others searched for” terms … Continue reading TikTok Experiments With Search Ads
The Homogenization Of Brands On TikTok
The Homogenization Of Brands On TikTok by James Cadwallader , February 11, 2022 The following was previously published in an earlier edition of Marketing Insider. Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly … Continue reading The Homogenization Of Brands On TikTok
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Zefr promises brand safety on TikTok with new AI offering
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM). Chris Wood on January 24, 2022 Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for … Continue reading Zefr promises brand safety on TikTok with new AI offering
TikTok Offers Insights Into Sound
Sahail Ashraf January 17, 2022 TikTok uses sound, we know this. But brands don’t necessarily know how to capitalise on the impact of sound on audiences. Tiktok is now telling us how. While TikTok may well be known as a platform built on audio due to its focus on music, brands don’t necessarily know how … Continue reading TikTok Offers Insights Into Sound
TikTok Creator Marketplace: The Complete Guide for 2022
Brittany Garlin January 4, 2022 As marketers start to craft their 2022 marketing strategy, brands should consider the benefits of collaborating with social media influencers on TikTok. Previously, the app was thought to be only for Gen Z or a younger demographic. For brands with a target audience outside this age range, there was no … Continue reading TikTok Creator Marketplace: The Complete Guide for 2022
Tips to Maximize Your Reach on TikTok
Sahail Ashraf December 3, 2021 TikTok holds tremendous potential for brands, but this means nothing if you aren’t reaching people. Here’s how to get this part right. If you want to make sure your videos reach as many people on TikTok, incentivise viewer engagement by rewarding them. The app is addicting and easy to scroll … Continue reading Tips to Maximize Your Reach on TikTok
Is TikTok the New YouTube?
Sahail Ashraf November 11, 2021 TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact … Continue reading Is TikTok the New YouTube?
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