Category Archives: TikTok Marketing

TikTok’s Upcoming Ad Product Bypasses Privacy Regulations

TikTok’s Upcoming Ad Product Bypasses Privacy Regulations by Colin Kirkland , August 4, 2023 In an effort to help advertisers target specific audiences while bypassing ongoing privacy regulations, TikTok is developing a privacy-tech product called “PrivacyGo.” PrivacyGo will work similarly to a data cleanroom, which allows two parties to pinpoint overlaps in their audiences by … Continue reading TikTok’s Upcoming Ad Product Bypasses Privacy Regulations

TikTok’s “lazy girl jobs” trend loves to cash in on doing nothing

By Sarah Bregel July 19, 2023 If you’ve scrolled through TikTok (or, if you’re over 30, Instagram Reels a day later), you’ve likely seen users posting about their “lazy girl jobs.” These gigs are definitely not your average 9-to-5 office roles. They’re hyper-flexible, work-from-home jobs that manage to accrue a decent income. Some people on … Continue reading TikTok’s “lazy girl jobs” trend loves to cash in on doing nothing

Basis Automates TikTok Ads Performance Reporting

  Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan  @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting

For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain

For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain by Sarah Mahoney  @mahoney_sarah, April 5, 2023 When it comes to teen spending, some things haven’t changed much. Boys’ highest priority continues to be food, while for girls, it is clothing. But the latest Piper Sandler spending survey reveals plenty of brand shifts in the past … Continue reading For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain

Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?

  By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?