Category Archives: TikTok Marketing

Hootsuite joins TikTok’s Marketing Partner Program

Brands will be able to execute, optimize TikTok content at scale. Chris Wood on May 26, 2022 Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers … Continue reading Hootsuite joins TikTok’s Marketing Partner Program

TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers

TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers

Zefr promises brand safety on TikTok with new AI offering

Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM). Chris Wood on January 24, 2022 Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for … Continue reading Zefr promises brand safety on TikTok with new AI offering

TikTok Creator Marketplace: The Complete Guide for 2022

Brittany Garlin January 4, 2022 As marketers start to craft their 2022 marketing strategy, brands should consider the benefits of collaborating with social media influencers on TikTok. Previously, the app was thought to be only for Gen Z or a younger demographic. For brands with a target audience outside this age range, there was no … Continue reading TikTok Creator Marketplace: The Complete Guide for 2022