Tag Archives: back

Inaccurate Data Still Holding Back Marketers

Inaccurate Data Still Holding Back Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2018 The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to findings from a report by Radius and … Continue reading Inaccurate Data Still Holding Back Marketers →

Who’s in Control? Taking Back Ownership of Your Audience

Consumer Engagement

Marissa Rasmussen — December 27, 2017 — December 27, 2017 In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed anxiety about loss of control over the destination of stories, the power of their brand, and their outlets’ relationship with the viewer or reader.” The … Continue reading Who’s in Control? Taking Back Ownership of Your Audience →

Giving Back: The Small Business Benefits of Being Charitable

Charity Management

David Kiger — December 20, 2017 Follow @davidkiger — December 20, 2017 Gratitude can be a powerful thing. As we head into Christmas and New Year’s, the festive nature of the season can help us realize all that we have — including family, friends and employment — and to be thankful. That gratitude can then … Continue reading Giving Back: The Small Business Benefits of Being Charitable →

How Richard Baker Put “The Chemists” Back Into Boots

Success Stories

Stuart Cross — December 12, 2017 Follow @stuart_cross — December 12, 2017 As part of my research for my latest book, First & Fast, I interviewed Richard Baker, the Chairman of Whitbread plc. I had worked with Richard when he was the CEO of Boots and during our conversation Richard emphasized the importance of establishing … Continue reading How Richard Baker Put “The Chemists” Back Into Boots →

Back to basics with these 6 tips for foolproof email marketing

Email Marketing Tips

With the holidays in full swing, it’s more important than ever to ensure you’re engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success. Joanna Milliken on December 7, 2017 In a world dominated by social and mobile, email marketing isn’t shiny and new. Yet it remains one of … Continue reading Back to basics with these 6 tips for foolproof email marketing →

Ignoring these 6 SEO strategies could come back to haunt you

SEO Strategy

Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. Sherry Bonelli on October 18, 2017 Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO … Continue reading Ignoring these 6 SEO strategies could come back to haunt you →

Markets with home service ads: Service-area businesses are coming back to the local results

Advertisement Industry

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017 After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results →

7 on-site SEO problems that hold back e-commerce sites

SEO Mistakes

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Pratik Dholakiya on September 29, 2017 Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. … Continue reading 7 on-site SEO problems that hold back e-commerce sites →

4 Reasons You Didn’t Hear Back After Applying for a Job

Job Search

Jon Shields — September 27, 2017 Follow @thejonshields — September 27, 2017 StockSnap / Pixabay One of the most demoralizing aspects of the job search is clicking “submit” on an online application only to be faced with deafening silence. Some job seekers submit dozens of applications without hearing anything back, making it difficult for them … Continue reading 4 Reasons You Didn’t Hear Back After Applying for a Job →

12 Digital Marketing Steps to Get You Back on Track

Digital Marketing Strategies

Jon-Mikel Bailey — September 12, 2017 Follow @jonmikelbailey — September 12, 2017 Digital marketing can be daunting. And keeping up with trends and shiny objects is exhausting and usually a waste of time. Sometimes, you need to get back to what works. These are things we tell our clients all the time so it only … Continue reading 12 Digital Marketing Steps to Get You Back on Track →