Category Archives: Personalization

Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation

beverages Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation by Steve Ellwanger , July 19, 2022   Pioneer kombucha brand Synergy is differentiating itself for first-time kombucha users by calling out the “raw” nature of its probiotic-rich beverages. That message is being delivered via creative from the Giant Spoon agency in which people are seen … Continue reading Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe by Laurie Sullivan  @lauriesullivan, June 29, 2022 Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of … Continue reading Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe

Why real-time personalization drives loyalty and growth at scale

In this Salesforce webinar, learn how to capture your customers’ hearts (and wallets). Cynthia Ramsaran on March 17, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Why real-time personalization drives loyalty and growth at scale

Crawl, walk, run to real-time personalization

Strategies that prove why real-time personalization drives loyalty and growth at scale. Cynthia Ramsaran on March 9, 2022   80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Crawl, walk, run to real-time personalization

How to scale personalization efforts with data-driven marketing

Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing

How to enable greater personalization in a world of impersonal experiences

Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences. Corey Patterson on January 25, 2022 at 9:44 am “Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at … Continue reading How to enable greater personalization in a world of impersonal experiences

5 Examples of Successful Hyper-Personalization that Worked

Nicholas Godwin November 12, 2021 Ever seen an ad campaign that makes you feel like the brand picked the thoughts right off your brain? Or perhaps, an online order that fits perfectly—made for you. Scenarios like these will make you more endeared to the brand because you feel they understand your needs and personality, right? … Continue reading 5 Examples of Successful Hyper-Personalization that Worked

Using personalization to create marketing moments

Data and creativity are key to delivering meaningful personalized marketing experiences. Chris Wood on October 21, 2021 “Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at … Continue reading Using personalization to create marketing moments