Category Archives: Personalization

5 steps to move closer to one-to-one personalization

Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. Kyle Henderick on May 10, 2019 “One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the conference discussed how their teams are working to … Continue reading 5 steps to move closer to one-to-one personalization

Study: Personalization Important To Young Retail Shoppers

Study: Personalization Important To Young Retail Shoppers by Ray Schultz , April 17, 2019 Younger retail shoppers are driven more by personalization than older people, according to Consumer Shopping Habits—The Generation Gap, a study by BRP, sponsored by Manhattan Associates. They also are more attracted by a retailer’s technology. Of those ages 18-37, 65% want … Continue reading Study: Personalization Important To Young Retail Shoppers

Getting Personal: How to Personalize Employee Recognition

Steven Handmaker — March 1, 2019 Follow @handmaker — March 1, 2019 Robert Half, a global staffing firm, recently reported that 12 percent of workers say they would quit their job because they don’t feel appreciated. These days organizations are looking for new ways to stand-out and even more ways to retain their current high … Continue reading Getting Personal: How to Personalize Employee Recognition

Planning for Personalization: Getting Your Strategy and Execution Right

Katie Sweet — March 1, 2019 Follow @misskatiehrdy — March 1, 2019 Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact … Continue reading Planning for Personalization: Getting Your Strategy and Execution Right

How to personalize without crossing the ‘creepy line’

Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018   (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’

How marketers can produce content that keeps up with the pace of personalization

An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Robin Kurzer on October 24, 2018   Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are … Continue reading How marketers can produce content that keeps up with the pace of personalization

Marketers struggle to keep up with content creation demand for their personalization efforts

Businesses may need to invest more resources in content creation efforts. Robin Kurzer on October 4, 2018   As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t … Continue reading Marketers struggle to keep up with content creation demand for their personalization efforts

Can Personalization Get Beyond ‘Creepy’?

Can Personalization Get Beyond ‘Creepy’? by George Simpson , Featured Contributor, July 12, 2018 Another big agency just announced a new “audience targeting” platform that targets individuals across creative, media, CRM and other practice areas.  The platform, “at its core, is personalized data combined from a number of sources…the [sum] of which enables agency teams … Continue reading Can Personalization Get Beyond ‘Creepy’?