Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018 (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Robin Kurzer on October 24, 2018 Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are … Continue reading How marketers can produce content that keeps up with the pace of personalization
Businesses may need to invest more resources in content creation efforts. Robin Kurzer on October 4, 2018 As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t … Continue reading Marketers struggle to keep up with content creation demand for their personalization efforts
Sarah Bentley — August 27, 2018 — August 27, 2018 ivke32 / Pixabay Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing … Continue reading The Value Behind Personalizing Connection Requests
Can Personalization Get Beyond ‘Creepy’? by George Simpson , Featured Contributor, July 12, 2018 Another big agency just announced a new “audience targeting” platform that targets individuals across creative, media, CRM and other practice areas. The platform, “at its core, is personalized data combined from a number of sources…the [sum] of which enables agency teams … Continue reading Can Personalization Get Beyond ‘Creepy’?
Carine Alexis — July 6, 2018 — July 6, 2018 Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People … Continue reading How To Use Personalization Without Being A Creep
Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]
Katie Sweet — April 4, 2018 Follow @misskatiehrdy — April 4, 2018 With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should … Continue reading The Road to Successful Personalization [Infographic]
Suzy Dolan — January 25, 2018 — January 25, 2018 The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows … Continue reading Personalization Trends: What’s Hot, What’s Not?
Yaniv Navot — January 7, 2018 Follow @Yaniv_Navot — January 7, 2018 The key to personalization is data. Targeting the right audience, with the right message, at the right time relies on it. The more data you have about your potential buyer, the more tailored the messaging can be to match the specific needs and … Continue reading The Value of Anonymous Visitor Tracking for Personalization