Mike Moran — May 9, 2018 Follow @MikeMoran — May 9, 2018 My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug. I actually find that attitudes are … Continue reading What is Holding You Back in Digital Marketing?
Virginia Franco — April 22, 2018 Follow @VAFrancoResumes — April 22, 2018 JESHOOTS / Pixabay I’ve been fortunate to interview many successful career professionals as an executive resume writer throughout my career, and have had the opportunity to pick their brains about what worked (and what didn’t!) during their job searches. Common themes have emerged. … Continue reading 4 Things Most Would Do Differently: Job Hunting If Turning Back Time
Brian Wallace — April 20, 2018 Follow @nowsourcing — April 20, 2018 It is the duty of businesses to give back to the communities they serve, and that doesn’t only mean writing a check to the local charity. There are many ways that businesses can help the disadvantaged, and many businesses have initiatives to do … Continue reading How Your Business Can (And Should) Give Back [Infographic]
SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan @lauriesullivan, (March 19, 2018) Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments
Candace Huntly — February 27, 2018 Follow @SongBird_TO — February 27, 2018 One of the most important things any brand can remember is that while social media is a marketing tool, it really needs to remain social. It’s people talking to other people. If you’re finding your engagement low on social media, before you get … Continue reading Putting the Social Back in Social Media for Business
Inaccurate Data Still Holding Back Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2018 The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to findings from a report by Radius and … Continue reading Inaccurate Data Still Holding Back Marketers
Marissa Rasmussen — December 27, 2017 — December 27, 2017 In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed anxiety about loss of control over the destination of stories, the power of their brand, and their outlets’ relationship with the viewer or reader.” The … Continue reading Who’s in Control? Taking Back Ownership of Your Audience
David Kiger — December 20, 2017 Follow @davidkiger — December 20, 2017 Gratitude can be a powerful thing. As we head into Christmas and New Year’s, the festive nature of the season can help us realize all that we have — including family, friends and employment — and to be thankful. That gratitude can then … Continue reading Giving Back: The Small Business Benefits of Being Charitable
Stuart Cross — December 12, 2017 Follow @stuart_cross — December 12, 2017 As part of my research for my latest book, First & Fast, I interviewed Richard Baker, the Chairman of Whitbread plc. I had worked with Richard when he was the CEO of Boots and during our conversation Richard emphasized the importance of establishing … Continue reading How Richard Baker Put “The Chemists” Back Into Boots
With the holidays in full swing, it’s more important than ever to ensure you’re engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success. Joanna Milliken on December 7, 2017 In a world dominated by social and mobile, email marketing isn’t shiny and new. Yet it remains one of … Continue reading Back to basics with these 6 tips for foolproof email marketing
