How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile

How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile

by  @lauriesullivan, October 1, 2021

How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile

Most marketers know the COVID-19 pandemic contributed to a massive surge in internet usage, from online grocery shopping to video chat calls on Zoom, Google Meet, and Microsoft Teams. But many probably don’t know just how much.

Beginning in January through July 2021, the number of people who accessed the internet jumped by 10%, with 5.17 billion people, or 65% of the population, logging on, according to Domo, a mobile cloud-based operating system. About 92% of the world accessed the internet via mobile device in 2020 and first half of 2021.

The ninth edition of the report, Data Never Sleeps, provides insights into the volume, velocity and variety of data generated and distributed across the internet. This year’s infographic illustrates the impact of the coronavirus pandemic on digital daily life in 2020 and the first half of 2021. 

The report shows just how much data is created each minute of every day. It analyzes online consumer behavior and how data is generated and viewed across high-traffic platforms and applications, from Instagram to Instacart and YouTube also looked at Netflix

Plenty of reports have been published about cryptocurrency and NFTs. With quarantine restrictions in place in many areas across the world, virtual purchases have skyrocketed and online shopping remained the preference, with more than 6 million people shopping online in any given minute of the day.

Shoppers spent $283,000 on Amazon per minute, and Instacart shoppers spent nearly $67,000. Peer-to-peer payments also rose year-over-year, with Venmo users sending $304,414 per minute.

Some 5.7 million searches were conducted on Google, and people posted 575,000 tweets on Twitter, watched 167 million TikTok videos, shared 65,000 pieces of content on Instagram and 240,000 photos on Facebook, and spent $67,000 through Instacart.

As the pandemic spread, many offices moved their workforces online. For many employees, remote work will become the norm rather than the exception. As a result, collaborative office tools have been more necessary than ever before.

Zoom hosted 856 minutes of webinars every minute and 100,694 people connected on Microsoft Teams — up 93% from last year (52,083 in DNS 8.0). 

The film industry last year had to find new ways to create and curate content, and streaming services became the norm.

In the first half of 2021, Netflix’s 117 million subscribers watched 140 million hours of content every day. The average person spent an hour on streaming services every day in 2021, double compared with 2020.

On YouTube, live streams increased by 45%, with users watching 694,444 hours of video each minute.   

MediaPost.com: Search & Performance Marketing Daily

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