Category Archives: Charity Management

Boost Charitable Giving at Your Business in 5 Simple Steps

Adam Weinger — September 28, 2017 Follow @2xdonations — September 28, 2017 Employees engaging in charitable giving score a win for everyone involved — the charitable cause gets donations, the employee donor gets satisfaction, and your business gets boosted morale and positive attention. There are plenty of reasons to encourage charitable giving, but what’s the … Continue reading Boost Charitable Giving at Your Business in 5 Simple Steps

Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect

Bryan PearsonAugust 21, 2015 Benevolence can be consumer catnip when it comes to brand likeability, but it does not work when its rewards are fleeting or veiled. Several retailers have learned this firsthand. Like the child pointing out the emperor’s wardrobe deceit, consumers see through marketing campaigns that are dressed up like charitable events, and history … Continue reading Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect