Tag Archives: back

4 Location Data Myths That Hold Back Your Marketing Strategy

4 Location Data Myths That Hold Back Your Marketing Strategy by Ryan Kanterman , Op-Ed Contributor, September 6, 2017 While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place … Continue reading 4 Location Data Myths That Hold Back Your Marketing Strategy →

How to market your brand using interactive native content

Content Optimization

How to market your brand using interactive native content Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns. Jane Loring on April 18, 2017 Native advertising … Continue reading How to market your brand using interactive native content →

From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities

Holiday Season

David Kiger — August 18, 2017 Follow @davidkiger — August 18, 2017 weinstock / Pixabay There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on … Continue reading From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities →

How To Get Your Lost Rankings Back in Google Quickly

Google Penalties

Clayton Wood — August 8, 2017 Follow @ClaytonWWood — August 8, 2017 A few days ago I got some interesting Google data when I logged into one of the tools I use to track where keywords are ranked. This tool tracks a large amount of keyword positions over time, and based on the amount of … Continue reading How To Get Your Lost Rankings Back in Google Quickly →

10 Marketing Tips for Boosting Back to School eCommerce Sales

Marketing Campaigns

Grant Thomas — August 2, 2017 Follow @gsthomas22 — August 2, 2017 Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $ 74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers … Continue reading 10 Marketing Tips for Boosting Back to School eCommerce Sales →

5 SEO Mistakes That Will Hold Your Business Back

SEO Mistakes

Miranda Paquet — July 26, 2017 — July 26, 2017 Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for search, there are some common mistakes you want to … Continue reading 5 SEO Mistakes That Will Hold Your Business Back →

How to bring your potential customers back with retargeting

Customer Acquisition

The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready. Jacob Baadsgaard on July 25, 2017 Retargeting is … Continue reading How to bring your potential customers back with retargeting →

Want to Skyrocket Your Online Sales? Go Back to the 1970s

Online Sales Guide

John Nemo — July 17, 2017 Follow @JohnNemoPR — July 17, 2017 Is it Live … or is it Memorex? That famous piece of ad copy holds one of the top secrets of selling effectively online. During the 1970’s, recording your voice or music onto small cassette tapes was all the rage. A leading tape … Continue reading Want to Skyrocket Your Online Sales? Go Back to the 1970s →

How to Get Top Grades in Your Back to School Promotions

Shopping Campaigns

Kevin George — July 14, 2017 Follow @imkevin_monk — July 14, 2017 With fall right around the corner and students across the country all pepped up to go back to school, it’s one of the highest grossing retail holidays for businesses- it’s back to school shopping time! As per a research conducted by National Retail … Continue reading How to Get Top Grades in Your Back to School Promotions →

Want Fewer Interruptions at Work? Use Internal Office Hours to Cut Back!

Productivity

Karl Sakas — July 2, 2017 Follow @KarlSakas — July 2, 2017 Want fewer interruptions by your employees? Create internal “Office Hours” at your agency! An agency owner asked me for help—he was overwhelmed by email at work. He felt like he needed to respond to emails immediately, or fall hopelessly behind. During our two-hour … Continue reading Want Fewer Interruptions at Work? Use Internal Office Hours to Cut Back! →