Category Archives: Analytics Platforms

Merkle Analyzes Impact Of Generative Artificial Intelligence On Search

Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan  @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search

AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth

AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth by Laurie Sullivan  @lauriesullivan, September 21, 2022 AnalyticsIQ, which focuses on predictive analytics, announced that data veteran Kevin Dean has joined the company as chief strategy officer to help accelerate revenue growth. The company said revenue has grown more than 53% in the … Continue reading AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth

Meaningful Analytics: Walgreens Rethinks the Customer as Patient

Meaningful Analytics: Walgreens Rethinks the Customer as Patient by Steve Smith , Staff Writer @popeyesm, August 5, 2022 After its critical role in America’s COVID vaccine rollout, as well as an aggressive spurt of M&A, Walgreens is fundamentally changing its relationship to the people it serves. The prescription customer has become the healthcare patient, and Walgreens … Continue reading Meaningful Analytics: Walgreens Rethinks the Customer as Patient

‘An experience renaissance’ and how customer journey analytics tools fit in

As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge. Pamela Parker on July 21, 2021 Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year … Continue reading ‘An experience renaissance’ and how customer journey analytics tools fit in

10 Best-in-Class Competitor Monitoring and Analysis Tools

Aleh Barysevich February 2, 2021 Marketing is all about learning from experience and becoming better, but you don’t have to be limited strictly to your company’s experience. Competitor intelligence is an incredible source of insights for your brand, and with a large part of marketing moving online, it’s now easier than ever to analyze your … Continue reading 10 Best-in-Class Competitor Monitoring and Analysis Tools

Powerful Break-Even Analysis Strategies Backed By Science

Angela Hausman, PhD December 21, 2020 Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you’re wrong. Break-even analysis is very powerful … Continue reading Powerful Break-Even Analysis Strategies Backed By Science

Anonymous Reporting Systems Enhance Safety by Using Visitor Management Solutions

Chanakya Kyatham September 24, 2020 Visitor management systems have many different purposes and functions. They ensure increased safety by offering peace of mind for businesses, and they allow organizations the freedom to address other areas of concern in creating a successful management experience. Organizations often have a lot of people walking in and out of … Continue reading Anonymous Reporting Systems Enhance Safety by Using Visitor Management Solutions