Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work. Alan K’necht on March 17, 2023 There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who … Continue reading Accuracy in digital analytics: What marketers need to know
Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,: Pamela Parker on January 26, 2023 at 9:57 It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of … Continue reading 37 questions to ask call analytics vendors during the demo
AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth by Laurie Sullivan @lauriesullivan, September 21, 2022 AnalyticsIQ, which focuses on predictive analytics, announced that data veteran Kevin Dean has joined the company as chief strategy officer to help accelerate revenue growth. The company said revenue has grown more than 53% in the … Continue reading AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth
Meaningful Analytics: Walgreens Rethinks the Customer as Patient by Steve Smith , Staff Writer @popeyesm, August 5, 2022 After its critical role in America’s COVID vaccine rollout, as well as an aggressive spurt of M&A, Walgreens is fundamentally changing its relationship to the people it serves. The prescription customer has become the healthcare patient, and Walgreens … Continue reading Meaningful Analytics: Walgreens Rethinks the Customer as Patient
Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge. Pamela Parker on July 21, 2021 Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year … Continue reading ‘An experience renaissance’ and how customer journey analytics tools fit in
Aleh Barysevich February 2, 2021 Marketing is all about learning from experience and becoming better, but you don’t have to be limited strictly to your company’s experience. Competitor intelligence is an incredible source of insights for your brand, and with a large part of marketing moving online, it’s now easier than ever to analyze your … Continue reading 10 Best-in-Class Competitor Monitoring and Analysis Tools
Angela Hausman, PhD December 21, 2020 Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you’re wrong. Break-even analysis is very powerful … Continue reading Powerful Break-Even Analysis Strategies Backed By Science
Chanakya Kyatham September 24, 2020 Visitor management systems have many different purposes and functions. They ensure increased safety by offering peace of mind for businesses, and they allow organizations the freedom to address other areas of concern in creating a successful management experience. Organizations often have a lot of people walking in and out of … Continue reading Anonymous Reporting Systems Enhance Safety by Using Visitor Management Solutions
