Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. Amy Gesenhues on March 30, 2015 Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth. According to … Continue reading Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
Study says mobile video consumption continues to rise rapidly, up 16 times what it was in 2011. Amy Gesenhues on March 12, 2015 To no one’s surprise, more and more people are watching video content on their mobile devices. What’s astounding is how fast mobile video consumption is growing. According to video marketing firm Ooyala, … Continue reading Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
Tom PickFebruary 11, 2015 As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around … Continue reading 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Tracy VidesFebruary 9, 2015 I recently had the pleasure of recapping the crests and troughs that the search engine optimization and search marketing industry went through in 2014 on Tweak Your Biz. While we’re well into February 2015, it is never too late to look back, contemplate on what could have been, learn our lessons, … Continue reading The Highs and Lows of SEO in 2014 and Where We’re Heading in 2015
Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top five. Amy Gesenhues on January 16, 2015 According to the online market research firm YouGov’s BrandIndex annual brand rankings report, Amazon won the No. 1 spot for “best perceived brand” in the U.S. last … Continue reading 2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead
Kathryn WheelerJanuary 11, 2015 A majority of people tend to follow fashion, hair, and makeup trends, whether it’s seasonally or yearly. Then there are people like me, who wear whatever they want, in any color, any time of the year – people who tend to ignore the “trends.” (Don’t get me wrong, I like fashion…but … Continue reading 2014 Typography Trends to Remember in 2015 [Infographic]
Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014
Bob HutchinsJanuary 10, 2015 Social media and ecommerce have enjoyed a close bond for at least six or seven years. That much is certain. And while you may argue the fine points of selling through social media, it’s simply not possible to altogether write-off the value of social media as a tool for selling. … Continue reading How Social Media Drove Ecommerce in 2014 (INFOGRAPHIC)
Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. Amy Gesenhues on January 8, 2015 According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s … Continue reading U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]
Ryan ScottJanuary 5, 2015 2014 is now a memory, so it’s time to reflect on what we’ve learned and solidify our new year’s resolutions for 2015. At the top of my list (right behind “getting more exercise” and “taking more family trips”) is “get clients to increase their focus on skills-based volunteering.” Why? Well, for … Continue reading 2014 Wrap-Up: Thoughts on Saving the World
