By Melanie Gaboriault December 11, 2022 When I picked up my 15-year-old daughter from an event recently, I overheard her, as she said goodbye to someone she’d just met, ask them: “Hey, what’s your Snap handle?” At that moment, I couldn’t help but remember the days when I would scribble down friends’ home phone numbers … Continue reading What I’ve learned about the new era of communication from my Gen Z kids
By Shalene Gupta December 17, 2022 As a junior at Stanford, Harrison Hochman was sent home because of COVID. Many of his friends were scrambling to pay tuition because their family’s incomes had taken a hit. Yet it was easier to book a plane ticket home than to find a private loan. Hochman and … Continue reading From the ashes of COVID school closures, this Gen Z CEO built a thriving student-loan app
By Shalene Gupta November 01, 2022 Pundits go back and forth over the differences between generations. On the one hand, each generation is shaped by the time and events they live in. On the other hand, aren’t we all human and similar at heart? So instead of fighting over generational differences, why not unite … Continue reading From Gen Z to baby boomers, here’s how employees describe their coworkers from different generations
5 Tips For Keeping Gen Z Employees Motivated And Engaged ValueWalk / 27 Sep 2022 As an employer, having the opportunity to attract and retain the brightest and best of each generation would require understanding how they work and what they consider valuable in the career journey. Throughout the last few years, some employers might have … Continue reading 5 Tips For Keeping Gen Z Employees Motivated And Engaged
Gen Z To Marketers: Ditch The Persona by Ben Kunz , October 7, 2022 This story was previously published in an earlier edition of Marketing Insider. Marketers loves to create personas — those data bios and photos that personify target consumers as if they were political candidates. We think personas humanize our research, pinpoint the … Continue reading Gen Z To Marketers: Ditch The Persona
By Samar Marwan August 31, 2022 Some may discredit Gen Z and millennials for being oblivious to current events when the reality is that 79% consume news daily, and a third pay out-of-pocket for news subscriptions. A New Media Insight Project survey looked at the media consumption habits of 16- to 40-year-olds and found … Continue reading Gen Z and millennials get their news from the paper, and Nextdoor
By Shalene Gupta August 12, 2022 Times are tough, inflation is sky high, but just how bad are things really? A new study by customer review company Consumer Affairs analyzed data from the U.S. Bureau of Labor Statistics, the U.S. Census, the National Association of Realtors, and the Education Data Board to quantify … Continue reading Gen Z has 86% less purchasing power than baby boomers did in their 20s
By Grace Buono July 05, 2022 Lost files, computer viruses, outdated software: Tech malfunctions are nothing new in the workplace, and almost half of working America reports that they seek out coworkers at least once a day for tech assistance. While computer struggles may feel universal, troubleshooting tech issues is far from a … Continue reading Gen Z employees have become the default office tech support—and they’re not happy about it
By Juliana Stancampiano May 31, 2022 Pandemic-led change has propelled companies through decades of evolution in two short years. But, the waves of change are just beginning. Gen Z is entering the workforce in droves and will revolutionize the ways we learn, work, and interact. I’ve worked with tech leaders to better understand how … Continue reading Why Gen Z cares less about getting a 4-year college degree
By Rachel Kim Raczka February 09, 2022 Nadya Okamoto wants to make your period better. Well, better for you, and better for the environment. On average, Global Citizen estimates that menstrual products can sit in landfills for 500 to 800 years before they fully decompose, to say nothing of the single-use plastic applicators. August, … Continue reading This Gen Z-founded period brand is building a community around sustainable, inclusive menstrual care
